February 13, 2019

What Actions Are US Digital Device Users Likely to Take as a Result of Personalized Brand Content? (% of respondents, Dec 2018)


US digital devices users are more likely to make a purchase, become loyal to the brand and recommend the brand to others as a result of seeing personalized messages or content from brands.


Respondents were asked, "If a brand personalizes its messages/content to you, are you more likely to..."


Data is from the February 2019 Adobe "2019 Adobe Brand Content Survey" in partnership with Advanis. 1,000 US digital device users ages 18+ were surveyed during December 18-20, 2018. All respondents owned at least one digital device, such as a desktop/laptop, smartphone or tablet. Advanis is a market research firm.