November 5, 2018

What Are the Worst Aspects of Programmatic Ad Buying for US Agency and Marketing Professionals? (% of respondents, July 2018)


Data was provided to eMarketer by Advertiser Perceptions.


Data is from the November 2018 Advertiser Perceptions "DSP Report Q3 2018." 317 US agency and marketing professionals from the Advertiser Perceptions Media Decision Maker database were surveyed online during July 2018. All respondents were involved in the purchase of programmatic advertising and used or worked with DSPs in the past 12 months. Respondents were from agencies (49%) or were marketers (51%) with job titles of director/supervisor (37%), manager/planner/buyer (20%) or VP and above (43%) with an annual digital ad spending of less than $1 million (18%), $1-$10 million (47%) or over $10 million (36%).