Updated Chart Available
An updated version of this chart is available.
View the latest data
July 13, 2018

US Digital Ad Spending, by Device and Format, 2017-2023 (billions)

Chart Title

US Digital Ad Spending, by Device and Format, 2017-2023 (billions)

Publication Date

July 13, 2018

Sources

Source information is only available to PRO subscribers.
Topics
Digital Display Ad SpendingDigital Ad SpendingDigital Video Ad SpendingLead GenerationMobile Ad SpendingSearch Ad SpendingEmail Ad SpendingSocial Media Ad SpendingUnited States

Related Charts & Analysis

Advertisers report low confidence in most digital ad channels
Article
Advertisers report low confidence in most digital ad channels
Most US industries see strong digital ad spending growth this year, as 2020’s roller coaster subsides
Article
Most US industries see strong digital ad spending growth this year, as 2020’s roller coaster ...
US Digital Ad Spending by Industry 2021
Report
US Digital Ad Spending by Industry 2021
US B2B tech ad spending increased by 50% in 2020
Article
US B2B tech ad spending increased by 50% in 2020
Publisher takeaways, ads placed around news, and does targeting get too much credit?
Audio
Publisher takeaways, ads placed around news, and does targeting get too much credit?
Facebook’s measurement problems could affect advertisers' media plans—and its bottom line
Article
Facebook’s measurement problems could affect advertisers' media plans—and its bottom line
The Power of Amazon
Report
The Power of Amazon
Three questions on Facebook, Amazon, and fall’s TV season
Article
Three questions on Facebook, Amazon, and fall’s TV season
B2B's share of US digital ad spending jumped in 2020, but will it keep climbing?
Article
B2B's share of US digital ad spending jumped in 2020, but will it keep climbing?
Where advertisers stand on TikTok, Facebook's 'meaningful pivot,' and Reels on the blue app
Audio
Where advertisers stand on TikTok, Facebook's 'meaningful pivot,' and Reels on the blue app
Germany Digital Ad Spending by Industry 2021
Report
Germany Digital Ad Spending by Industry 2021
The Ad Platform: Pandemic trends still shaping programmatic markets
Audio
The Ad Platform: Pandemic trends still shaping programmatic markets
US Out-of-Home Ad Spending 2021
Report
US Out-of-Home Ad Spending 2021
TV Ad Measurement 2021
Report
TV Ad Measurement 2021
Amazon’s big podcast acquisitions catch advertisers’ eyes
Article
Amazon’s big podcast acquisitions catch advertisers’ eyes

Daily News

Ad-supported viewing makes up half of digital video viewers
Article
Ad-supported viewing makes up half of digital video viewers
US B2B tech ad spending increased by 50% in 2020
Article
US B2B tech ad spending increased by 50% in 2020
3 burning questions about retail and ecommerce
Article
3 burning questions about retail and ecommerce
How Amazon is leveraging its non-ecommerce retail
Article
How Amazon is leveraging its non-ecommerce retail
Forecast: Just how big is Amazon Prime and how fast will it grow?
Article
Forecast: Just how big is Amazon Prime and how fast will it grow?
Why Amazon is launching its own TV, Peloton apparel, and how lululemon is doing so well
Audio
Why Amazon is launching its own TV, Peloton apparel, and how lululemon is doing so well
China’s conviction to reshape media to its image upends digital marketing world
Article
China’s conviction to reshape media to its image upends digital marketing world
Sizing the mobile messaging app opportunity for marketers
Article
Sizing the mobile messaging app opportunity for marketers
How using AI to create predictive insights can give publishers an edge
Article
How using AI to create predictive insights can give publishers an edge
D2C brands' next playbook, loyalty program expectations, and the significance of context
Audio
D2C brands' next playbook, loyalty program expectations, and the significance of context
How Amazon, Walmart, and Target compare in digital grocery sales
Article
How Amazon, Walmart, and Target compare in digital grocery sales
Buying groceries online, secondhand marketplace apps, and virtual try-on technology
Audio
Buying groceries online, secondhand marketplace apps, and virtual try-on technology
Amazon delivers healthcare, price transparency, and Alexa's 'refill my prescription' feature
Audio
Amazon delivers healthcare, price transparency, and Alexa's 'refill my prescription' feature
The Weekly Listen: Facebook's Ray-Ban smart glasses, branded gaming, and getting noticed
Audio
The Weekly Listen: Facebook's Ray-Ban smart glasses, branded gaming, and getting noticed
TV dominates OTT viewing in North America, as TV devices fight for market share
Article
TV dominates OTT viewing in North America, as TV devices fight for market share

Latest Reports

US Digital Ad Spending by Industry 2021
Report
US Digital Ad Spending by Industry 2021
The US Digital-Only Banking Revolution
Report
The US Digital-Only Banking Revolution
Global Mobile Messaging Forecast 2021
Report
Global Mobile Messaging Forecast 2021
The Power of Amazon
Report
The Power of Amazon
UK Mobile Banking Emerging Features Benchmark 2021
Report
UK Mobile Banking Emerging Features Benchmark 2021
Germany Digital Ad Spending by Industry 2021
Report
Germany Digital Ad Spending by Industry 2021
The Banking Heads of Digital Report
Report
The Banking Heads of Digital Report
US Out-of-Home Ad Spending 2021
Report
US Out-of-Home Ad Spending 2021
TV Ad Measurement 2021
Report
TV Ad Measurement 2021
Ad Targeting 2021
Report
Ad Targeting 2021
Canada Email Commerce 2021
Report
Canada Email Commerce 2021
Payments and Digital Commerce Platforms
Report
Payments and Digital Commerce Platforms
UK Consumers Across Income Brackets
Report
UK Consumers Across Income Brackets
Smart Hospitals
Report
Smart Hospitals
Mcommerce Forecast 2021
Report
Mcommerce Forecast 2021

Popular on Insider Intelligence

US Digital Ad Spending by Industry 2021
Report
US Digital Ad Spending by Industry 2021
Global Mobile Messaging Forecast 2021
Report
Global Mobile Messaging Forecast 2021
Ad-supported viewing makes up half of digital video viewers
Article
Ad-supported viewing makes up half of digital video viewers
US B2B tech ad spending increased by 50% in 2020
Article
US B2B tech ad spending increased by 50% in 2020
3 burning questions about retail and ecommerce
Article
3 burning questions about retail and ecommerce
How Amazon is leveraging its non-ecommerce retail
Article
How Amazon is leveraging its non-ecommerce retail
Forecast: Just how big is Amazon Prime and how fast will it grow?
Article
Forecast: Just how big is Amazon Prime and how fast will it grow?
Why Amazon is launching its own TV, Peloton apparel, and how lululemon is doing so well
Audio
Why Amazon is launching its own TV, Peloton apparel, and how lululemon is doing so well
China’s conviction to reshape media to its image upends digital marketing world
Article
China’s conviction to reshape media to its image upends digital marketing world
The US Digital-Only Banking Revolution
Report
The US Digital-Only Banking Revolution
Sizing the mobile messaging app opportunity for marketers
Article
Sizing the mobile messaging app opportunity for marketers
How using AI to create predictive insights can give publishers an edge
Article
How using AI to create predictive insights can give publishers an edge
D2C brands' next playbook, loyalty program expectations, and the significance of context
Audio
D2C brands' next playbook, loyalty program expectations, and the significance of context
How Amazon, Walmart, and Target compare in digital grocery sales
Article
How Amazon, Walmart, and Target compare in digital grocery sales
Buying groceries online, secondhand marketplace apps, and virtual try-on technology
Audio
Buying groceries online, secondhand marketplace apps, and virtual try-on technology

"Behind the Numbers" Podcast

The Weekly Listen: Facebook's Ray-Ban smart glasses, branded gaming, and getting noticed
Audio
The Weekly Listen: Facebook's Ray-Ban smart glasses, branded gaming, and getting noticed
Why Amazon is launching its own TV, Peloton apparel, and how lululemon is doing so well
Audio
Why Amazon is launching its own TV, Peloton apparel, and how lululemon is doing so well
D2C brands' next playbook, loyalty program expectations, and the significance of context
Audio
D2C brands' next playbook, loyalty program expectations, and the significance of context
Amazon delivers healthcare, price transparency, and Alexa's 'refill my prescription' feature
Audio
Amazon delivers healthcare, price transparency, and Alexa's 'refill my prescription' feature
Buying groceries online, secondhand marketplace apps, and virtual try-on technology
Audio
Buying groceries online, secondhand marketplace apps, and virtual try-on technology
The Weekly Listen: Life won't be the same, WhatsApp's GDPR fine, and is convenience king?
Audio
The Weekly Listen: Life won't be the same, WhatsApp's GDPR fine, and is convenience king?
Publisher takeaways, ads placed around news, and does targeting get too much credit?
Audio
Publisher takeaways, ads placed around news, and does targeting get too much credit?
Amazon's department store, Warby Parker's going public, and is the online shopping boom over?
Audio
Amazon's department store, Warby Parker's going public, and is the online shopping boom over?
Where Disney+ goes from here, MRC takes Nielsen's accreditation, and the future of Apple TV+
Audio
Where Disney+ goes from here, MRC takes Nielsen's accreditation, and the future of Apple TV+
The Weekly Listen: The attention recession, why shoppers like SMS, and is Peloton slowing down?
Audio
The Weekly Listen: The attention recession, why shoppers like SMS, and is Peloton slowing down?
How time spent on smartphones is changing, why Apple's on fire, and new app store rules
Audio
How time spent on smartphones is changing, why Apple's on fire, and new app store rules
How time spent on smartphones is changing, why Apple's on fire, and new app store rules
Audio
How time spent on smartphones is changing, why Apple's on fire, and new app store rules
The what, where, and how of back-to-school shopping, facial recognition, and retailer TV ads
Audio
The what, where, and how of back-to-school shopping, facial recognition, and retailer TV ads
Around the World with … Sports Viewership: Consuming major sports and Olympics viewership
Audio
Around the World with … Sports Viewership: Consuming major sports and Olympics viewership
Where advertisers stand on TikTok, Facebook's 'meaningful pivot,' and Reels on the blue app
Audio
Where advertisers stand on TikTok, Facebook's 'meaningful pivot,' and Reels on the blue app

Trending in United States

US Digital Ad Spending by Industry 2021
Report
US Digital Ad Spending by Industry 2021
Global Mobile Messaging Forecast 2021
Report
Global Mobile Messaging Forecast 2021
Ad-supported viewing makes up half of digital video viewers
Article
Ad-supported viewing makes up half of digital video viewers
US B2B tech ad spending increased by 50% in 2020
Article
US B2B tech ad spending increased by 50% in 2020
The US Digital-Only Banking Revolution
Report
The US Digital-Only Banking Revolution
3 burning questions about retail and ecommerce
Article
3 burning questions about retail and ecommerce
How Amazon is leveraging its non-ecommerce retail
Article
How Amazon is leveraging its non-ecommerce retail
Why Amazon is launching its own TV, Peloton apparel, and how lululemon is doing so well
Audio
Why Amazon is launching its own TV, Peloton apparel, and how lululemon is doing so well
How Amazon, Walmart, and Target compare in digital grocery sales
Article
How Amazon, Walmart, and Target compare in digital grocery sales
How using AI to create predictive insights can give publishers an edge
Article
How using AI to create predictive insights can give publishers an edge
China’s conviction to reshape media to its image upends digital marketing world
Article
China’s conviction to reshape media to its image upends digital marketing world
Sizing the mobile messaging app opportunity for marketers
Article
Sizing the mobile messaging app opportunity for marketers
D2C brands' next playbook, loyalty program expectations, and the significance of context
Audio
D2C brands' next playbook, loyalty program expectations, and the significance of context
Buying groceries online, secondhand marketplace apps, and virtual try-on technology
Audio
Buying groceries online, secondhand marketplace apps, and virtual try-on technology
Forecast: Just how big is Amazon Prime and how fast will it grow?
Article
Forecast: Just how big is Amazon Prime and how fast will it grow?