Email Ad Spending
- How much do companies spend on different marketing channels?
- How much ad spending is directed toward email marketing?
- How much do industries spend in various marketing channels?
It’s become a common belief that email has taken a back seat to newer, flashier forms of digital marketing, but data from the industry suggests otherwise. eMarketer expects Canada’s email ad spending to see steady growth through 2020, and there’s also increased investment in permission-based email across multiple sectors.View this Report
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Digital Ad Spending in India, by Format, 2013-2017 (billions of Indian rupees and % change)
May 03, 2018
Digital Ad Spending in Turkey, by Format, 2016 & 2017 (millions of Turkish lira and % change)
Mar 28, 2018
Digital Ad Spending Share in China, by Format/Channel, 2014-2020 (billions of Chinese yuan renminbi and % of total)
Jan 17, 2018
Canadian Email Ad Spend Continues Double-Digit Growth
Mar 09, 2016
The death of email marketing has been prophesied for much of the last decade. At one time spam looked as if it might prove fatal, turning many consumers against email advances from brands. Also, newer forms of digital marketing, such as social media and video, promised a more contextual engagement with consumers.