August 1, 2018

Six Out of 10 US Internet Users Will Use Facebook in 2018 (% of internet users)

Description

60.3% of internet users in the US accessed Facebook in 2018. Instagram is the second most popular social network with 37.3% of internet users having an account profile. 71% of internet users are accessing social media sites at least once a month.

Note

Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content. For more of eMarketer's forecasts on this topic, <a ... href="https://prolink.emarketer.com/forecasts/584b26021403070290f93a19/5851918a0626310a2c186a01">click here.</a>More

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Snapchat company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.