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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

August 8, 2018

Which Insight Do US Marketers Value Most from Their Artificial Intelligence Investment Measurements? (% of respondents, April 2018)

Which Insight Do US Marketers Value Most from Their Artificial Intelligence Investment Measurements? (% of respondents, April 2018)

Description

According to April 2018 data, 76% of US marketers are currently able to measure artificial intelligence (AI) effectiveness. US marketers most value the insights from their artificial intelligence (AI) investment measurements of impact on sales, followed by ROI in advertising and innovation.