August 8, 2018

Which Insight Do US Marketers Value Most from Their Artificial Intelligence Investment Measurements? (% of respondents, April 2018)

Description

According to April 2018 data, 76% of US marketers are currently able to measure artificial intelligence (AI) effectiveness. US marketers most value the insights from their artificial intelligence (AI) investment measurements of impact on sales, followed by ROI in advertising and innovation.

Note

Data was provided to eMarketer by LoopMe.

Methodology

Data is from the August 2018 LoopMe and Sapio Research report titled "LoopMe Research Findings – USA." 200 US marketers with some responsibility for mobile advertising from various industries were surveyed during April 10-20, 2018. Respondents were from companies in the automotive (9%), financial (45%), FMCG (11%), retail (24%) and travel (12%) industries with number of employees of fewer than 100 (23%), 100-250 (15%), 250-500 (25%), 500-1,000 (19%) and 1,000+ (20%) and annual gross revenues of $500,000-$1 million (15%), $1.1-$5.0 million (24%), $5.1-$20.0 million (21%), $20.1-$50.0 million (10%), $50.1-$100.0 million (11%), $101-$500 million (9%) and $500+ million (11%). Respondents identified their job level as C-level (10%), director (27%), manager (50%) or VP/SVP (14%). LoopMe is a mobile video platform.
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Chart Title

Which Insight Do US Marketers Value Most from Their Artificial Intelligence Investment Measurements? (% of respondents, April 2018)

Publication Date

August 8, 2018