Metrics Used by Marketers in North America to Measure Marketing Success, April 2018 (% of respondents)
Data is from the May 2018 451 Research report titled "Where Are We? A Marketer's Guide to Navigating Location Intelligence" commissioned by Cuebiq. 150 marketers in North America were surveyed in April 2018. Respondents were responsible for marketing or CRM efforts within their businesses, represented companies of 500+ employees and were primarily within the automotive, banking, quick-service restaurant and retail industries. Cuebiq is a provider of mobility and location intelligence services.