Alert
May 30, 2018

Metrics Used by Marketers in North America to Measure Marketing Success, April 2018 (% of respondents)

Methodology

Data is from the May 2018 451 Research report titled "Where Are We? A Marketer's Guide to Navigating Location Intelligence" commissioned by Cuebiq. 150 marketers in North America were surveyed in April 2018. Respondents were responsible for marketing or CRM efforts within their businesses, represented companies of 500+ employees and were primarily within the automotive, banking, quick-service restaurant and retail industries. Cuebiq is a provider of mobility and location intelligence services.

Featured In

Advancing Marketing AttributionAdvancing Marketing Attribution, Part 2Making Marketing Attribution Work Means Choosing the Right Metrics

Sources

451 Research
Cuebiq

Chart Title

Metrics Used by Marketers in North America to Measure Marketing Success, April 2018 (% of respondents)

Publication Date

May 30, 2018

Sources

451 Research
Cuebiq

Featured In

Advancing Marketing AttributionAdvancing Marketing Attribution, Part 2Making Marketing Attribution Work Means Choosing the Right Metrics
Topics
Marketing Measurement SurveysNorth America

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