April 17, 2018

Average Time Spent per Day with Major Media by UK Adults, 2016-2020 (hrs:mins and % change)


Figures are rounded to the nearest minute. Digital includes all desktop/laptop internet activities and mobile nonvoice activities. Desktop/laptop includes all internet activities on desktop and laptop computers. Mobile nonvoice includes all activities on all mobile devices, except for voice calls on ... the cellular network. VoIP apps or video chat apps such as Skype are included. Print includes offline magazines and newspapers. Radio excludes digital radio. TV includes live, DVR and other prerecorded video such as video downloaded from the internet but saved locally.More


Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.