Already have a subscription?Sign In
Log in to see the full chart
Log in to see the full chart
March 13, 2018
Percent of Their Marketing Budget Lost on the Wrong Channels or Strategies According to Marketers Worldwide, Jan 2018 (% of respondents)
Description
Marketers worldwide were asked about what they think is the lost of their marketing budget lost on investing in the wrong channels and strategies.Note
Respondents were asked, "At present, how much of your marketing budget do you feel is lost on the wrong channels or strategies that are less effective than you hoped?" Data was provided to eMarketer by Rakuten Marketing.Methodology
Data is from the March 2018 Rakuten Marketing report titled "What Marketers Want in 2018: Five Strategic Opportunities for 2018" conducted by Morar HPI. 1,118 marketers worldwide were surveyed in January 2018. Respondents were from Australia (n=200), France (n=202), Germany (n=205), Singapore (n=103), the UK (n=206) and the US (n=202).Chart Title
Percent of Their Marketing Budget Lost on the Wrong Channels or Strategies According to Marketers Worldwide, Jan 2018 (% of respondents)Publication Date
March 13, 2018