Percent of Their Marketing Budget Lost on the Wrong Channels or Strategies According to Marketers Worldwide, Jan 2018 (% of respondents)
Marketers worldwide were asked about what they think is the lost of their marketing budget lost on investing in the wrong channels and strategies.
Respondents were asked, "At present, how much of your marketing budget do you feel is lost on the wrong channels or strategies that are less effective than you hoped?" Data was provided to eMarketer by Rakuten Marketing.
Data is from the March 2018 Rakuten Marketing report titled "What Marketers Want in 2018: Five Strategic Opportunities for 2018" conducted by Morar HPI. 1,118 marketers worldwide were surveyed in January 2018. Respondents were from Australia (n=200), France (n=202), Germany (n=205), Singapore (n=103), the UK (n=206) and the US (n=202).