March 8, 2018

Channels/Locations Where US Internet Users Complete Purchases from Brands Discovered on Facebook, Dec 2017 (% of respondents)


This chart shows the places where US internet users make purchases from brands they discovered on Facebook. Channels and locations include Amazon, the brand's website, social media site and the brand's brick-and-mortar store among others.


Data was provided to eMarketer by Cowen and Company.


Data is from the March 2018 Cowen and Company report titled "Gen Z and Millennials Reshape Apparel, Footwear, and Accessories" conducted by Dectiva. 2,700 US internet users ages 18+ were surveyed online in December 2017. Respondents were female (52%) and male (48%). Respondents identified their ages as 18-25 (n=495), 25-34 (n=705), 35-54 (n=1,002) and 55+ (n=499).