February 1, 2017

US Ad Blocking User Penetration, 2014-2018 (% of internet users)


eMarketer defines ad blockers as software utilities installed on an internet-connected device (including a mobile device) specifically for the purpose of removing the advertising content of a webpage or app, thereby restricting certain ads from being served or viewed.


Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.