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January 18, 2022
How Much of What US Instagram Users See on Instagram Is Influencer Content? (% of respondents, by age, Jan 2022)
Methodology
Data is from the January 2022 CivicScience survey as cited in company blog. The analysis draws from multiple data sets taken from surveys of US consumers ages 13+. More than 2,400 US responses ages 13+ were surveyed online during January 15-22, 2021. In addition, more than 1,300 responses were surveyed during January 12-17, 2022. Data is weighted according to the US Census. CivicScience is an online polling company that polls consumers on their favorite websites and social networks.