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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
March 26, 2020
Media that US Agency and Marketing Professionals Have Decreased* Budget from vs. Media that Retained/Benefited from Budget Reallocation due to the Coronavirus, March 2020 (% of respondents)
Description
Ad and marketing professionals were asked which media was budget pulled from vs. media that retained/received additional spending due to the coronavirus. Responses include display, paid social, digital video, linear TV (broadcast or cable) and paid search.Note
Respondents were asked, "You mentioned pausing/cancelling a campaign or shifting/adjusting media type usage/budgeting due to the Coronavirus (Covid-19) outbreak. Which media types did you pause, cancel or pull budget from?" and "And which media types, if any, retained their budgets/usage or were the ... beneficiaries of any budgeting reallocation due to the Coronavirus (Covid19) outbreak?" Data was provided to eMarketer by Advertiser Perceptions.More
Methodology
Data is from the March 2020 Advertiser Perceptions "Coronavirus Effect on Advertising Report." 203 US agency (67%) and marketing professionals (33%) were surveyed during March 17-20, 2020. Respondents are from the Advertiser Perceptions Ad Pros proprietary community who are 100% involved in media brand selection decisions.Featured In
Social Media Advertising in Q2 2020 and BeyondAnalyst Take: How the Coronavirus Will Change Our US Search Ad Spending ForecastAnalyst Take: How the Coronavirus Will Change Our US Digital Display Ad Spending ForecastUS Mobile Ad Spending 2020The Executive Roundtable: Brian Wieser, GroupM | How COVID-19 Changed Media SpendingEffective, and Noneffective, Ads During the Coronavirus OutbreakSources
Chart Title
Media that US Agency and Marketing Professionals Have Decreased* Budget from vs. Media that Retained/Benefited from Budget Reallocation due to the Coronavirus, March 2020 (% of respondents)Publication Date
March 26, 2020
