Effective, and Noneffective, Ads During the Coronavirus Outbreak

Effective, and Noneffective, Ads During the Coronavirus Outbreak

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss what consumers expect, and don't expect, from advertisements during the pandemic and provide some examples. They then talk about the Amazon and Instacart protest implications, the United Nation's call to creatives and how bad the retail store closures picture could look this year.

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