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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
September 14, 2017
Ability of Their Company to Deliver Great Customer Experiences* According to Marketers Worldwide, Aug 2017 (% of respondents)
Note
Data was provided to eMarketer by CMO Council.Methodology
Data is from the September 2017 CMO Council and SAP Hybris report titled "Customer Experience Dynamics: Defining the Requirements for a Strong CX Ecosystem." 367 sales (n=198) and marketing (n=169) professionals worldwide from various industries were surveyed in August 2017 about the sales-marketing dynamic. Marketing respondents were from Africa (11%), Asia-Pacific (23%), Europe (9%), Middle East (4%), North America (48%) and South America (5%). Marketing respondents identified their company's focus as B2B (37%), B2C (15%) and hybrid of B2B and B2C (48%) with sales of less than $50 million (39%), $51-$100 million (12%), $101-$250 million (9%), $251-$500 million (9%), $501-$750 million (3%), $751 million-$1 billion (7%), $1.1-$5 billion (14%) and $5 billion+ (7%). SAP is an enterprise software solutions company.Chart Title
Ability of Their Company to Deliver Great Customer Experiences* According to Marketers Worldwide, Aug 2017 (% of respondents)Publication Date
September 14, 2017
