Digital Advertising
Reports
Digital Audio Advertising
Digital audio content—and advertising—is gaining momentum.. How are marketers approaching streaming audio, podcast and smart speaker advertising? Read on.
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See AllCustomer Experience 2019
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Customer Experience 2019 (Part 4)—Messaging Frequency
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Interviews
Marketers' Roundtable: What’s Next for Ad Blocking in the UK?
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
Chase Buckle
Senior Trend Analyst
GlobalWebIndex (GWI)
Charts
There are 140 charts about 'Digital Advertising'
Most Recent Charts
Share of Digital Out-of-Home Ad Spending Worldwide, 2013, 2019 & 2023
What Challenges Do Marketers Worldwide Face In Improving Their Digital Marketing Efforts? (% of respondents, Q1 2019)
AR Advertising Revenues Worldwide, 2018 & 2023
On Which Channels Do US Local Ad Buyers Plan to Increase and Decrease Spending in 2019? (% of respondents, June 2019)
What Types of Media Do Digital Travel Bookers in China Come Across? (% of respondents, March 2019)
More On: Digital Advertising
See AllUS Consumers Tolerate Ads if They're Expecting Them or They're Incentivized
Sep 11, 2019
As we’ve covered, ad blocking in the US and many parts of western Europe are here to stay. Whether it’s over privacy concerns or the general annoyance over ads ruining user experience, many internet users are not happy with ad loads when they browse the web.
Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising
Aug 12, 2019
Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.
Boris and Brexit: How No-Deal Might Affect the UK Advertising Industry
Aug 01, 2019
Boris Johnson, who was sworn in as the new British prime minister last week, declared early on that the UK will leave the EU by October 31. The divisive topic has already claimed two prime ministers and on the surface, there’s a tone of certainty about Johnson’s plans: He has filled his cabinet with Brexiteers, and he’s adamant that a no-deal Brexit will be the default option for “Brexit Day v2” should negotiations with the EU come to nothing.
Mozilla Still Isn’t Ready to Advertise on Facebook Again: An Interview with CMO Jascha Kaykas-Wolff
Jul 10, 2019
In the wake of last year’s Cambridge Analytica scandal, several companies decided to take a stand against Facebook by suspending their advertising on the platform. Perhaps the most vocal detractor was the Mozilla Corporation, which pulled its seven-figure budget and pledged not to advertise on Facebook until the tech giant made significant changes to the way it handled consumer privacy.
Facebook's New Libra Cryptocurrency Helps the Company Diversify Away from Advertising
Jun 24, 2019
After a year of rumors, Facebook confirmed its plans to create a financial system based off a new cryptocurrency called Libra. While the company derives a majority of its revenues from advertising, it’s clear that it’s been trying to diversify its income, and this new digital currency—along with its new digital wallet feature Calibra—is the next step in executing this strategy.
Customer Experience 2019 (Part 1)—Audience Segmentation and Targeting
Jun 06, 2019
To deliver an effective customer experience, marketers must first identify their customers and audiences. This report focuses on how marketers identify audience segments and target groups today.
