Digital Advertising
Reports
Amazon Advertising 2019
Amazon will earn $9.85 billion in net US digital ad revenues this year, representing 7.6% of the market. By 2021, one in 10 US digital ad dollars will go to Amazon.
View this ReportInterviews
Marketers' Roundtable: What’s Next for Ad Blocking in the UK?
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
Chase Buckle
Senior Trend Analyst
GlobalWebIndex (GWI)
Charts
There are 139 charts about 'Digital Advertising'
Most Recent Charts
Ways in Which Social Media Users in Brazil Have Made a Digital Purchase via Social Media, April 2019 (% of respondents)
How Do US Leisure Travelers Hear About Travel and Hospitality Brands? (% of respondents, July 2019)
Out-of-Home Ad Spending Growth Worldwide, 2018-2020
Share of Digital Out-of-Home Ad Spending Worldwide, 2013, 2019 & 2023
Out-of-Home Ad Spending Worldwide, 2013-2023 (billions)
More On: Digital Advertising
See AllBetter Economy Boosts Ad Spend in France; Germany's Ad Spend Growth Lower than Expected
Nov 13, 2019
As the eurozone faces economic turmoil due to global trade tensions and the continuing threat of Brexit, France and Germany are faring slightly differently where ad spend is concerned. Per our estimates, total ad spending in France is growing at slightly higher rates than in Germany, which lurches closer to an economic recession.
How Advertisers Are Approaching Amazon
Nov 12, 2019
Advertisers’ reasons for working with Amazon haven’t changed much this year—it’s the leading digital retailer and one of the most-visited web properties in the US. The ecommerce giant has vast amounts of data to use to target ads, and it can do so down to the very bottom of the purchase funnel. It can also measure the results in a closed loop because it’s processing the transactions.
Why Retailers Are Getting into Digital Media
Nov 05, 2019
While the lure of retail media is even stronger than it seems, retailers grapple with whether it’s a viable opportunity or a shiny new object to chase.
Amazon Approaches $10 Billion in US Net Digital Ad Revenues This Year
Nov 04, 2019
Amazon will earn almost $10 billion in US net of more than 33% over 2018. This represents a downward revision to our previous forecast due to slower-than-expected growth in H1 2019. Earlier this year, we expected Amazon’s ad business to grow by 53% to $11.33 billion.
Diageo North America’s CMO Talks Marketing Global Brands to a Local Audience
Oct 07, 2019
As chief marketing and innovation officer of Diageo North America, Edward Pilkington is responsible for maintaining some of the largest spirits brands in the world—among them Captain Morgan, Crown Royal and Smirnoff. While TV and out-of-home (OOH) advertising still play a large part in the mix, Pilkington has strongly embraced digital to help fit these global brands within the context of a local audience.
US Consumers Tolerate Ads if They're Expecting Them or They're Incentivized
Sep 11, 2019
As we’ve covered, ad blocking in the US and many parts of western Europe are here to stay. Whether it’s over privacy concerns or the general annoyance over ads ruining user experience, many internet users are not happy with ad loads when they browse the web.
AR Advertising Revenues Worldwide, 2018 & 2023
Aug 22, 2019
Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising
Aug 12, 2019
Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.
