Whatsapp Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Whatsapp
Big banks face $1.8B in fines for employee messaging record-keeping blunder

Big banks face $1.8B in fines for employee messaging record-keeping blunder

Article
Sep 29, 2022

Eight banks and three other FIs will pay a combined $1.8B for their message retention failures, highlighting the need for better tech tools at work.

Meta banks on rival’s secrets as its antitrust defense

Article
Sep 14, 2022

Meta seeks secrets: The social media behemoth is asking rivals for confidential information in its lawsuit to prove it isn’t a monopoly. The strategy could backfire, leading to more lawsuits or intensifying regulation.

The Weekly Listen: Facebook's plan to be cool, What's(Super)App, and TikTok on CTVs

Audio
Sep 08, 2022

On today's episode, we discuss Facebook's plan to be cool again, Amazon testing a TikTok-style feed, what to make of the price of Netflix with ads, WhatsApp's superpowers in India, TikTok and YouTube making TV their new home, an unpopular opinion about ad-free social media, the most livable cities in the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell and Max Willens.

Meta sharpens Indian payments ambitions with WhatsApp-JioMart tie-up

Article
Aug 30, 2022

WhatsApp users in India can shop for and pay for groceries within the app, which could boost engagement with its payments tools.

Spotlight: Brazil Ecommerce by Category Forecast 2022

Spotlight: Brazil Ecommerce by Category Forecast 2022

Report
Aug 29, 2022

Our inaugural forecast for retail ecommerce sales by product category in Brazil will help retail professionals understand the current state of the country's ecommerce ecosystem. We also look at the 10 categories driving growth in 2022 and beyond.

Spotlight: Argentina Ecommerce by Category Forecast 2022

Spotlight: Argentina Ecommerce by Category Forecast 2022

Report
Aug 25, 2022

Our inaugural forecast for retail ecommerce sales by product category in Argentina will help retail professionals understand the current state of the country’s ecommerce ecosystem. We also look at the categories driving growth in 2022 and beyond.

Wall Street banks face more than $1B in fines over WhatsApp use

Article
Aug 24, 2022

Wall Street banks are expected to face more than $1B in fines over traders’ use of private messaging apps.

Discord eats into Meta’s messaging dominance

Discord eats into Meta’s messaging dominance

Article
Jul 14, 2022

In Q2 2022, Meta’s Messenger attracted 52% of the top 10 US messaging apps’ daily active users, down 6 percentage points from the same quarter two years earlier. Discord increased its share by 7 percentage points over the same period, riding a pandemic surge that has not dropped off.

Social Media Update Q2 2022

Social Media Update Q2 2022

Report
Jun 30, 2022

In this report, we look at the most important updates among the leading social platforms in Q2 and how those changes will impact marketers.

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What’s next for Meta after Sheryl Sandberg’s departure?

What’s next for Meta after Sheryl Sandberg’s departure?

Article
Jun 02, 2022

Sheryl Sandberg is leaving Meta at a crossroads: Departure of No. 2 exec comes as company faces major business challenges.

US Mobile Peer-to-Peer Payments Forecast 2022

US Mobile Peer-to-Peer Payments Forecast 2022

Report
May 31, 2022

With more than 6 in 10 smartphone users adopting mobile peer-to-peer payments in the US across multiple apps, providers are looking to widen their addressable base, mitigate pain points, and drive engagement.

Meta looks to diversify revenue model with new WhatsApp and business messaging features

Article
May 24, 2022

Meta touts commercial possibilities of messaging: New WhatsApp API and business messaging features offer ways to diversify revenue as ad segment comes under pressure.

Meta’s grand plans for WhatsApp business payments in Brazil have stalled

Article
Apr 21, 2022

Contractual issues have reportedly stalled its plans to let users send money to businesses via WhatsApp.

WhatsApp’s new Communities features offers additional features to enrich private conversations across groups

WhatsApp’s new Communities features offers additional features to enrich private conversations across groups

Article
Apr 19, 2022

WhatsApp looks to take group messaging to a new level: Communities feature allows separate groups to unite with encrypted communications.

Meta’s latest fines from South Africa and Ireland could represent challenges to international growth

Article
Mar 16, 2022

Meta’s facing international growth challenges: Legal inquiries and fines from South Africa and Ireland are the latest hurdles the social media leader must contend with.

FTC moves forward with Facebook antitrust lawsuit

FTC moves forward with Facebook antitrust lawsuit

Article
Jan 13, 2022

Facebook is back in the FTC’s sights: The social media giant’s acquisition strategy is under scrutiny as the next wave of antitrust legislation rears its head.

Meta embeds Novi into WhatsApp to take advantage of US P2P payments and growing crypto adoption

Article
Dec 13, 2021

Confirming speculations, Meta is enabling P2P payments within WhatsApp through its digital wallet app, Novi.

Generation Z in Canada 2021

Generation Z in Canada 2021

Report
Dec 03, 2021

Move over, millennials: The new kids in town, Gen Z, have claimed the crown as most sought-after demographic for brands. With their deep digital nativity and social influence, this generation is making its mark on society and brand strategy.

Meta ordered to sell Giphy

Meta ordered to sell Giphy

Article
Dec 01, 2021

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