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Whatsapp Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Whatsapp
Shutterstock debuts new generative AI capabilities for creative marketing

Shutterstock debuts new generative AI capabilities for creative marketing

Article
Jan 26, 2023

Shutterstock jumps on AI bandwagon with generative image tool: But considering investment in the technology, it maybecome table stakes faster than anyone predicted.

The unlikely winner of the US social ad shake-up

The unlikely winner of the US social ad shake-up

Article
Jan 26, 2023

Facebook and YouTube will still be the top US social media platforms for buying ads or monetizing content this year, though their dominance is eroding, according to October 2022 polling by Integral Ad Science.

5 highly specific (but completely possible) predictions for marketing and media in 2023

Article
Jan 04, 2023

Our analysts have already shared what they think will be the biggest trends of 2023, but we’re not done with the crystal ball just yet. From patchwork TV measurement to Meta cashing in on its messaging apps, our team revealed some thoughts on what’s to come in the year ahead.

Big Tech’s biggest payment plays of 2022

Article
Dec 28, 2022

We look back at the year’s most disruptive Big Tech payment stories and how the Big Four have expanded in the space.

Top 8 Trends to Watch for 2023

Top 8 Trends to Watch for 2023

Report
Nov 29, 2022

We expect 2023 to usher in changes in ad spending, audience, and commerce that will create a new crop of digital leaders.

The Daily: Questions about TikTok, YouTube diversifies its revenues, and shopping in WhatsApp messages

Audio
Nov 23, 2022

On today's episode, we discuss why TikTok downgraded its revenue expectations, what concerns us the most about the company, and how big of a digital ad player it can actually become. "In Other News," we talk about YouTube letting folks buy products in Shorts and whether people want to buy things in WhatsApp messages. Tune in to the discussion with our analyst Debra Aho Williamson.

Can Meta transform WhatsApp into a super app?

Article
Nov 18, 2022

Meta wants to transform WhatsApp into a super app: It is rolling out the ability to search businesses by category, browse their catalogs, and buy without leaving the app.

7 strategies for making the most out of marketing on Meta

Article
Oct 31, 2022

In the last year, Meta—and the overall US digital ad market—have changed significantly. Here are seven strategies from our “The Future of Meta” report that marketers should embrace in the new year.

Facebook became Meta a year ago. How has the company changed?

Article
Oct 27, 2022

For many, Facebook’s new name introduced “the metaverse” as a concept. But a year out, most people have not entered the metaverse. Right now, Meta’s facelift doesn’t appear to have legs. (Quite literally—the little Horizon Worlds avatars still don’t have legs.)

WhatsApp outage results in a scramble for messaging alternatives

Article
Oct 26, 2022

WhatsApp suffers a global outage: The world’s most popular messaging app went dark in various countries, underscoring the fragility of centralized communications and piling on Meta’s troubles as it prepares for its Q3 earnings call.

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The Future of Meta

The Future of Meta

Report
Oct 24, 2022

One year after the company’s name change, Meta’s business is in disarray. We explore the reasons for the downturn, our two-year outlook, and how companies that rely on Facebook, Instagram, and other Meta platforms should adjust their strategies.

Q&A: Demystifying RCS as a potential replacement for SMS in cross-platform messaging solutions

Article
Oct 04, 2022

Focus on cross-platform messaging: Google is ramping up pressure on Apple to adopt Rich Communication Services (RCS) as an equitable cross-platform standard. We breakdown RCS and its potential to unify mobile messaging.

Big banks face $1.8B in fines for employee messaging record-keeping blunder

Big banks face $1.8B in fines for employee messaging record-keeping blunder

Article
Sep 29, 2022

Eight banks and three other FIs will pay a combined $1.8B for their message retention failures, highlighting the need for better tech tools at work.

Meta banks on rival’s secrets as its antitrust defense

Article
Sep 14, 2022

Meta seeks secrets: The social media behemoth is asking rivals for confidential information in its lawsuit to prove it isn’t a monopoly. The strategy could backfire, leading to more lawsuits or intensifying regulation.

The Weekly Listen: Facebook's plan to be cool, What's(Super)App, and TikTok on CTVs

Audio
Sep 08, 2022

On today's episode, we discuss Facebook's plan to be cool again, Amazon testing a TikTok-style feed, what to make of the price of Netflix with ads, WhatsApp's superpowers in India, TikTok and YouTube making TV their new home, an unpopular opinion about ad-free social media, the most livable cities in the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell and Max Willens.

Meta sharpens Indian payments ambitions with WhatsApp-JioMart tie-up

Article
Aug 30, 2022

WhatsApp users in India can shop for and pay for groceries within the app, which could boost engagement with its payments tools.

Spotlight: Brazil Ecommerce by Category Forecast 2022

Spotlight: Brazil Ecommerce by Category Forecast 2022

Report
Aug 29, 2022

Our inaugural forecast for retail ecommerce sales by product category in Brazil will help retail professionals understand the current state of the country's ecommerce ecosystem. We also look at the 10 categories driving growth in 2022 and beyond.

Spotlight: Argentina Ecommerce by Category Forecast 2022

Spotlight: Argentina Ecommerce by Category Forecast 2022

Report
Aug 25, 2022

Our inaugural forecast for retail ecommerce sales by product category in Argentina will help retail professionals understand the current state of the country’s ecommerce ecosystem. We also look at the categories driving growth in 2022 and beyond.

Wall Street banks face more than $1B in fines over WhatsApp use

Article
Aug 24, 2022

Wall Street banks are expected to face more than $1B in fines over traders’ use of private messaging apps.

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