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Whatsapp Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Whatsapp

Carrier consolidation and overburdened services in 2024: Another year of major outages

Article
Dec 20, 2024

Cyberattacks and overloads disrupt industries: From telecom strikes to service failures, 2024’s outages underline the fragility of tech systems and the urgent need for diversification and resilience strategies.

T-Mobile, SpaceX get FCC approval to expand coverage to dead zones

Article
Dec 02, 2024

SpaceX and T-Mobile’s direct-to-cell service promises to eliminate vast dead zones, but the cost to consumers could hinder widespread adoption.

Meta’s antitrust problems grow with EU fine and renewed FTC case

Article
Nov 14, 2024

EU penalties and a US trial highlight growing pressure on Big Tech acquisitions and market practices.

Meta’s AI search strategy could reshape search and advertising ecosystems

Meta’s AI search strategy could reshape search and advertising ecosystems

Article
Oct 29, 2024

The tool could shift users away from Google and Bing, embedding AI search across Meta’s ecosystem and unlocking fresh ad revenue streams.

Meta is using smart glasses’ content to train AI; bad actors can use them to dox strangers

Meta is using smart glasses’ content to train AI; bad actors can use them to dox strangers

Article
Oct 07, 2024

Meta’s Ray-Ban glasses can record and identify individuals, feeding AI models, but concerns grow over covert use and lack of transparency in public spaces.

The Daily: How news consumption habits are changing—Will WhatsApp emerge as a hub, how many people use TikTok for news, and more

Audio
Oct 01, 2024

On today’s podcast episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Join host Marcus Johnson, along with director of reports editing Rahul Chadha and vice president of media, content, and strategy Henry Powderly for the conversation.

Social media platforms are hoarding user data, FTC finds

Social media platforms are hoarding user data, FTC finds

Article
Sep 20, 2024

Platforms owners like Meta and Snap face scrutiny over data exploitation and child privacy laws. Regulatory action could disrupt their ad-based profits.

Reddit is outpacing social media rivals TikTok, Facebook, and Instagram when it comes to engagement

Reddit is outpacing social media rivals TikTok, Facebook, and Instagram when it comes to engagement

Article
Aug 30, 2024

Reddit, unlike most social media platforms, is growing: Facebook, Instagram, and even TikTok are seeing engagement drops, per Comscore data.

Organic Social Strategies That Work

Organic Social Strategies That Work

Report
Jun 05, 2024

Organic marketing is experiencing a comeback on social media. The resurgence is due to trends like community-building and social search that are helping brands resonate with audiences.

After a strong Q1, Meta looks to AI for its future

After a strong Q1, Meta looks to AI for its future

Article
Apr 25, 2024

Meta posted Q1 earnings that beat estimates on Wednesday, but its shares slumped on disappointing Q2 guidance as it outlined plans for heavy AI investments.

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US Hispanic Consumer Media Habits 2024

US Hispanic Consumer Media Habits 2024

Report
Mar 19, 2024

To reach the overwhelmingly young, diverse, and growing population of Hispanic consumers in the US, advertisers must understand their media preferences.

Latin America Trends to Watch in 2024

Latin America Trends to Watch in 2024

Report
Jan 04, 2024

The Latin American economy is on the upswing, with digital innovation in the driver’s seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.

The Weekly Listen: What happens now that the actors strike is over, how the Super Bowl is changing, and what's next for WhatsApp?

Audio
Nov 17, 2023

On today's podcast episode, we discuss what happens now that the actors strike is over, how the Super Bowl is fundamentally changing, whether live sports need new shorter content, what's next for WhatsApp, why people immigrate to the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

US Social Media and Messaging Usage

US Social Media and Messaging Usage

Report
Jul 06, 2023

This year, TikTok will ride the social video wave to become the third social platform with more than 100 million users in the US. But text-based platforms are also set for a revival thanks to Instagram Threads, Bluesky, and even Meta’s Messenger.

Spotify tie-up can help Pix keep eating away at cards’ market share

Spotify tie-up can help Pix keep eating away at cards’ market share

Article
Jun 15, 2023

It partnered with Spotify Premium and can use other tie-ins and products to sustain rapid growth.

FTC proposes ban on Facebook monetizing children's data

FTC proposes ban on Facebook monetizing children's data

Article
May 04, 2023

Meta's major monetization of minors mishap: The FTC has proposed to bar the social giant from using children's data for their ad business.

Meta’s WhatsApp trials SMB payments in Brazil to fuel international growth

Article
Apr 13, 2023

The Meta-owned company's determination to overcome regulatory hurdles could signal bigger international ambitions

Meta’s ‘year of efficiency’ could result in thousands of layoffs

Article
Mar 08, 2023

Meta getting ready for more layoffs: Thousands of jobs could be lost as the company tightens its belt before Zuckerberg goes on leave. The cuts could spur other Big Tech companies to continue shedding headcount.

What were the most downloaded social media apps in 2022?

What were the most downloaded social media apps in 2022?

Article
Feb 14, 2023

Meta gained a strong hold over the US social media app rankings last year, with Instagram, WhatsApp, Messenger, and Facebook all boasting the highest numbers of downloads, according to Apptopia. Messaging app Telegram broke into the top 10 this year, as did relative newcomer BeReal.

French Canada 2023

French Canada 2023

Report
Feb 01, 2023

Francophones in Canada’s second-largest province have been slower to adopt digital devices and services compared with the rest of the country. But the latest data reveals the increasingly digital lives of Quebecois in 2023.

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