eMarketer forecasting analyst Rini Mukhopadhyay shares our usage numbers for WhatsApp in Brazil and what’s behind its successful adoption.

eMarketer global director of public relations Douglas Clark explores our usage estimates for Facebook Messenger and its popularity in Brazil, Mexico and Argentina.

Ads on WhatsApp are to be expected sometime in 2020. And most advertisers we spoke to for our new report on global messaging apps agreed that Status—WhatsApp’s version of Stories—makes sense as a testing ground for ads.

eMarketer vice president of forecasting Monica Peart discusses our usage estimates for mobile messaging in Mexico and what’s behind WhatsApp’s appeal.

eMarketer vice president of forecasting Monica Peart reveals why Facebook Messenger has been slow to take off in Russia.

eMarketer forecasting director Shelleen Shum explains why India has the world’s largest WhatsApp user base.

In our latest report on global messaging apps, we dive into our forecast for the number of mobile messaging app users—which will increase through 2022, though at slowing rates each year. Our forecast also shows that WhatsApp is a key driver of that growth.

eMarketer vice president of forecasting Monica Peart compares our time spent outlook for mobile messaging apps, like WhatsApp, with social network apps.

eMarketer forecasting analyst Eric Haggstrom shares our latest figures for WhatsApp’s user base in Indonesia and why it’s growing faster than any other country we track.

It’s official: WhatsApp Status ads are coming, likely sometime in 2020. And though paid advertising is just one piece of the puzzle for companies looking to connect with customers on WhatsApp, it’s a major change for the chat app, which has so far remained ad-free.

Advertising is the core of Facebook’s business, so it was only a matter of time before the company found a place to show ads on WhatsApp. That place will be in Status, WhatsApp’s version of Stories on Facebook, Instagram and Messenger.

Traditional text messages may (finally) be getting an overhaul. In June, Google announced that it will allow Android users in the UK and France to opt in to Rich Communication Services (RCS), the new texting standard intended to replace the current SMS protocol. That's a step forward for RCS, which has been off to a slow start, but it's not likely to mean much for consumers or marketers yet.

eMarketer vice president of forecasting Monica Peart shares why we’ve lowered our tablet usage figures for internet users in France and where they’re now spending most of their time.

eMarketer forecasting director Shelleen Shum explores our usage numbers for chat apps in the UK and why WhatsApp is a winner.

This report covers key events in the global social media market, new data, trends and business activity in Q2 2019. It also includes our updated forecasts for social network users in Asia-Pacific, Europe, Latin America and worldwide.

How will advertising on Facebook evolve at a time when regulators are circling, advertisers are getting restless and consumer attitudes are sliding? This report, informed by extensive conversations with dozens of brand and agency executives, details our expectations over the next 24 months.

eMarketer senior analyst Jasmine Enberg examines the implications of WhatsApp’s latest strategic moves, including its decision to launch an ad platform in 2020 and a mobile payments system in India.

We estimate that more than half of the US Hispanic population will use messaging app WhatsApp at least monthly this year. The platform’s US Hispanic user base of 32 million is growing because of its data cost savings, messaging encryption capabilities and popularity in Latin American countries.

The first in a series of quarterly social media reports, this report examines major developments in the global social media market based on trends, business activity and new data released in Q1 2019.

More than 30 million Hispanic Americans use WhatsApp, far ahead of other platforms like Instagram and Twitter, according to our estimates. In today’s “eMarketer Daily Forecast,” junior forecasting analyst Nazmul Islam provides a quick look at WhatsApp usage among US Hispanics. Tune in.