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Trump Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Trump

Navigating Tariffs: How Advertisers Are Weathering the Shifting Storm | Behind the Numbers

Audio
May 16, 2025

On today’s podcast episode, we discuss what we expect from consumer spending in Q2, the three scenarios we expect for total media (and digital) ad spending, and how marketers are reacting to everything. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner. Listen everywhere and watch on YouTube and Spotify.

CFBP rescinds Regulation Z enforcement for BNPL. What’s next?

CFBP rescinds Regulation Z enforcement for BNPL. What’s next?

Article
May 08, 2025

To compete, fintech still must measure up against regulated and consumer-favorite card-linked installment plans.

Trump administration’s CFPB considers modifying Biden-era open banking rule

Article
May 06, 2025

The agency wants to rework the rules to address banks' concerns. We look at what it would mean for open banking adoption in the US.

US Ad Spending 2025

US Ad Spending 2025

Report
Apr 30, 2025

Amid dizzying policy unpredictability and a grab bag of unpleasant economic possibilities, precise ad spend forecasting is challenging. A scenarios-based approach can help clarify potential outcomes.

WPP sees Q1 losses, bolstered by struggles with client retention

WPP sees Q1 losses, bolstered by struggles with client retention

Article
Apr 25, 2025

WPP Q1 revenues decline 5% YoY: Another disappointing quarter could spell trouble ahead for the company if it doesn’t enhance its value proposition.

PayPal aims to grow PYUSD adoption with rewards, expanded Coinbase tie-up

Article
Apr 24, 2025

The payments giant also deepened its tie-up with Coinbase to make buying and using the asset more accessible

Behind the Numbers: TikTok: The Latest on Trump’s Extension and Deal Talks

Audio
Apr 21, 2025

On today’s podcast episode, we discuss why the Trump administration extended TikTok’s sell-by date again, what deals are on the table, and how creators feel about the potential ban at this point. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Analyst Marisa Jones. Listen everywhere and watch on YouTube and Spotify.

CFPB’s credit card late fee cap gets scrapped, but don’t expect issuers to unwind preemptive APR hikes

Article
Apr 15, 2025

Even so, issuers may be slow to lift preemptive APR increases as they brace for economic turbulence

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FTC vs Meta trial starts, with potential to reshape social media landscape

Article
Apr 14, 2025

The FTC’s challenge to Meta’s deals could fracture the social media giant's empire and signals that no acquisition, no matter its age, is safe from antitrust scrutiny.

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

Article
Apr 14, 2025

No matter when or how they land, President Donald Trump’s tariffs will shake up retail and digital media.

PayPal and Venmo continue crypto push despite market volatility

Article
Apr 08, 2025

Uptake could be limited given the crypto market plunge

Revolving credit data shows consumers are spending cautiously

Revolving credit data shows consumers are spending cautiously

Article
Apr 08, 2025

Consumers became more cautious with their spending, a trend that could worsen with Trump’s reciprocal tariffs

As social media faces legal troubles, advertisers must adapt

As social media faces legal troubles, advertisers must adapt

Article
Apr 04, 2025

Meta, TikTok, and X in hot legal water: The platforms are facing suits in the US and EU that could have implications for how advertisers invest.

Credit card issuers won’t escape the impact of Trump’s tariffs

Credit card issuers won’t escape the impact of Trump’s tariffs

Article
Apr 04, 2025

Worsening economic conditions will be felt deeply by issuers if the tariffs remain in their current form

X could be fined $1 billion in EU, risking conflict with Musk, Trump

Article
Apr 04, 2025

Regulators may hit X with a $1 billion fine, escalating a standoff that could provoke Trump and push Musk to yank the platform from Europe.

Meta is counting on the Trump administration to fight back against EU restrictions

Article
Apr 03, 2025

Zuckerberg wants Trump to slow the EU’s advertising crackdown: Meta is pressuring the administration to fight back against EU fines.

Tariffs shake Big Tech amid fears of increased costs, decreased digital ad spend

Article
Apr 03, 2025

A nearly $1 trillion loss in a day signals market panic. Apple leads the fall, with ripple effects threatening AI growth, ad revenue, and cloud service pricing.

As Amazon and AppLovin make TikTok bids, brands are reassured that hope is not lost

Article
Apr 02, 2025

Amazon and AppLovin make TikTok bids as sales deadline approaches: While a deal has yet to be inked, Trump and TikTok seem to be confident in the app’s future.

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