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Trump Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Trump

Trump sues JPMorgan for $5 billion, alleging politicized debanking

Article
Jan 25, 2026

Trump’s escalation with JPMorgan highlights banks reputational issues with trying to control the narrative.

Politics are reshaping the media landscape for advertisers

Article
Jan 23, 2026

Regulatory pressure and political alignment are now influencing programming stability, deal viability, and advertiser confidence one year into Trump's second presidency.

Bank of America, Citi break ranks from unified front against Trump’s 10% rate cap

Bank of America, Citi break ranks from unified front against Trump’s 10% rate cap

Article
Jan 22, 2026

Potential 10% APR cards are symbolic compliance with Trump’s demand, not a real shift in credit pricing.

Where banks can step in amid changing 401(k) rules

Article
Jan 21, 2026

More and riskier choices require better advice.

Ozempic campaign borrows Apple’s ad playbook, but with side effect disclosures

Article
Jan 20, 2026

The riff on Apple’s Mac versus PC campaign lightens the pharma tone while also leaning more into disclosures.

Trump proposes new healthcare plan with broad changes across the system

Trump proposes new healthcare plan with broad changes across the system

Article
Jan 15, 2026

It targets pharma margins, PBM fees, and insurance subsidies to slash costs, which could redefine pricing power and consumer choice across the industry.

Wells Fargo, Citi, and Bank of America issue solid earnings—and strong warnings to Trump’s interest cap

Article
Jan 15, 2026

Execs at Bank of America, Citi, and Wells Fargo warn a 10% rate ceiling would stall economic growth.

Banks hit back at Trump’s proposal to cap credit card rates

Article
Jan 14, 2026

Consumer credit could be radically transformed.

JPMorgan defends aggressive tech spending amid macro risks

Article
Jan 14, 2026

Apple Card, tech spending, and mobile banking are highlights.

President Trump wants to cap credit card interest rates at 10%. What happens now?

Article
Jan 13, 2026

Issuers warn of legal fights, tighter credit, and shrinking perks for premium users.

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New US food pyramid signals shift toward protein, whole fats, and less sugar for kids

Article
Jan 08, 2026

US dietary guidelines overhaul decades of low-fat advice and target added sugar.

Pediatric vaccine recommendations slashed by US health officials

Article
Jan 06, 2026

The CDC’s new guidance muddles what’s essential, risking more missed or delayed shots.

What does the future hold for TikTok after a turbulent 2025?

What does the future hold for TikTok after a turbulent 2025?

Article
Dec 29, 2025

TikTok’s 2026 looks just as uncertain as 2025: Despite new US owners, questions remain about content moderation and its algorithm

Novo wins FDA approval for oral weight loss drug Wegovy pill

Novo wins FDA approval for oral weight loss drug Wegovy pill

Article
Dec 23, 2025

Wegovy pill offers a needle-free, lower-cost option that could broaden patient access.

Top trends in pharma advertising for 2025

Top trends in pharma advertising for 2025

Article
Dec 23, 2025

Regulatory crackdowns, digital dominance, and AI adoption forced marketers to rethink strategy, spend, and compliance across the year.

Pharma marketers tally nearly $5.4 billion in TV ad spending through November

Pharma marketers tally nearly $5.4 billion in TV ad spending through November

Article
Dec 12, 2025

Pharma TV advertising spending totaled $5.4 billion through November, surpassing 2024’s full-year spending of $5.1 billion, according to iSpot.tv data. Pharma advertisers are increasingly reallocating budgets to more targeted digital channels, but linear TV will remain.

Respiratory vaccines approved for infants face new federal health agency scrutiny

Respiratory vaccines approved for infants face new federal health agency scrutiny

Article
Dec 09, 2025

Approved vaccines for infants to protect against a serious respiratory disease called RSV are getting new scrutiny from federal health agency officials, according to Reuters. Heightened federal scrutiny adds uncertainty for RSV manufacturers at a time when the childhood vaccine environment is already polarized.

Mark Cuban urges Trump administration to drop generic drug fees

Article
Dec 05, 2025

Marc Cuban Cost Plus Drug online pharmacy founder Mark Cuban wants the Trump administration to waive generic drug regulatory approval fees, the entrepreneur told Reuters. Cuban’s push into US manufacturing could help lower prices for some high-cost generic drugs by adding competition where little currently exists.

Wearables and health tech that improve health outcomes may be reimbursed by Medicare

Wearables and health tech that improve health outcomes may be reimbursed by Medicare

Article
Dec 05, 2025

Medicare plans to pay health tech companies for wearables, apps, and telehealth technology that improves patient outcomes via a new pilot program aimed to begin in July 2026. The government’s willingness to pay for digital health solutions signals a meaningful shift toward making these tools part of standard clinical care. But health tech makers need to prove their tools improve patient outcomes to make it into the pilot program.

Shutdown deal moves forward without Affordable Care Act healthcare credits

Shutdown deal moves forward without Affordable Care Act healthcare credits

Article
Nov 10, 2025

The US Senate is moving to end the government shutdown, but the compromise deal leaves out guarantees to extend the Affordable Care Act (ACA) healthcare tax credits. Without ACA subsidies, younger and healthier consumers will likely drop out of the insurance pool, leaving older and higher-risk enrollees behind. That would drive up premiums and further reduce plan enrollment, putting pressure on insurers and shrinking consumer choice.

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