TikTok is launching ad product Pulse Premiere, an extension of Pulse that allows publishers like Condé Nast, Buzzfeed, and NBC to make money off of ads featured by all of their own content, according to the Wall Street Journal. The new product is part of TikTok’s efforts to make the platform more appealing to publishers, even as risks of a US ban loom.

If the NSA-AWS deal succeeds, it could make AWS the US government’s preferred cloud provider. But if Microsoft succeeds, the government cloud space might go right back to where it started.

In 2021, the number of monthly Facebook users in the US will increase by less than 1% year over year, the platform’s lowest annual growth rate to date. Much of this deceleration is due to last year’s higher-than-expected growth of 3.3%, which was driven by changes in media habits during the pandemic.

In Q1 2021, Facebook and Twitter both made big moves to defend their beliefs about news and politics on their respective platforms.

The US election on Tuesday pits fundamentally different visions of the US against each other. It might seem trivial to look at how the election could affect the marketing world—but the impacts will be real.

The influx of political content and ad dollars for the upcoming US presidential election will inevitably impact commercial advertisers on social media. Understanding the political ad cycle and consumer attitudes toward political content can help brands better reach their audiences.