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Tiktok shop Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Tiktok shop
TikTok Shop wants in on the July sales action

TikTok Shop wants in on the July sales action

Article
Jul 01, 2024

TikTok Shop joins Amazon in holding a July sale: The marketplace hopes exclusive discounts on brands like L’Oréal and live-shopping events will boost GMV.

Retail media enhancements, product launches, and shoppable media innovations push brands to the top of our ‘unofficial’ June list of interesting retailers

Article
Jun 27, 2024

Albertsons, Costco, and Instacart are enhancing their retail media offerings. TikTok Shop reached a $1 million livestream. And three-time consecutive first place winner Walmart is developing immersive ways to shop and catering product lines to younger shoppers. Here’s our Unofficial Most Interesting Retailers List for June 2024.

The US Online Marketplace Shopper

The US Online Marketplace Shopper

Report
Jun 27, 2024

As the share of US ecommerce sales on marketplaces continues to expand, our latest survey examines consumer buying habits and expectations across leading platforms.

Reimagining Retail: The Unofficial Most Interesting Retailers List (June)

Audio
Jun 26, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of June. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Retailers large and small struggle to combat the growing threat of counterfeit goods

Article
Jun 21, 2024

68% of shoppers were deceived into buying counterfeits last year: Copycats’ rapid growth is a mounting problem for global players like Nike and Amazon as well as small merchants.

Mythbusting TikTok Shop, sustainability, and impulse buys: What really drives Gen Z to make a purchase?

Article
Jun 13, 2024

Not all assumptions about how Gen Z consumers shop are correct. While it’s true that they’re motivated by sustainability, they’re also limited by their budgets. It may be difficult to earn their loyalty, but they still have brand affinities. Here are four assumptions about Gen Z and whether there’s any truth to them—straight from members of Berns Communications’ Z Suite network of Gen Z consumers.

Temu, Shein win more repeat shoppers as ad blitzes pay off

Temu, Shein win more repeat shoppers as ad blitzes pay off

Article
Jun 12, 2024

US consumers shop frequently with Temu and Shein, despite trust issues: Both Chinese retailers are winning more repeat customers than established players like eBay and Etsy.

The State of US Retail Payment Channels

The State of US Retail Payment Channels

Report
May 17, 2024

In the last of five reports in our “Payments Ecosystem” collection, we look at what’s influencing retail sales growth across in-store, online, and social commerce channels—and what it means for payment providers.

Win over Gen Z with wellness, social media, and low prices

Article
May 14, 2024

As Gen Zers enter adulthood and increase their spending power, brands new and old are fighting for a larger share of their dollars. Here are three battles being waged for Gen Z consumers and how wellness, social media, and low prices are giving newcomer brands an edge.

Data Drop: 4 Charts on Indonesia’s Ecommerce Battleground

Data Drop: 4 Charts on Indonesia’s Ecommerce Battleground

Report
May 01, 2024

With a booming economy and a flourishing middle class, Indonesia has become an intense battleground for leading ecommerce players, including Shopee, Tokopedia, and TikTok Shop.

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Brands deepen TikTok Shop investment despite ban threat

Brands deepen TikTok Shop investment despite ban threat

Article
Apr 29, 2024

TikTok’s potential ban isn’t putting brands off TikTok Shop: The platform’s sales potential is driving companies like Rare Beauty and Tarte Cosmetics to deepen their investment.

Retail media and data enhancements lead retailers’ moves on our ‘unofficial’ April list of interesting retailers

Article
Apr 26, 2024

Thanks to its growing retail media business, Walmart keeps its top spot on our “Unofficial Most interesting Retailers List” for April 2024. Meanwhile, newcomer Home Depot and returning member TikTok Shop make the list for equipping advertisers with more data.

What’s Whatnot? Meet the livestream platform that’s coming for TikTok Shop and eBay

Article
Apr 25, 2024

Prior to TikTok Shop’s launch last September, live shopping platform Whatnot earned nearly 100% of social shopping gross merchandise value in 2023, according to a recent Earnest Analytics report. What’s Whatnot? Whatnot is a livestream marketplace platform, specializing in the sale of collectibles including sports cards, sneakers, comics, and vintage clothing.

Temu, TikTok, and China’s Ecommerce Players in Western Europe

Temu, TikTok, and China’s Ecommerce Players in Western Europe

Report
Apr 18, 2024

Retailers with roots in China are still gaining share of ecommerce in Western Europe, despite concerns over their sustainability credentials.

5 key stats: How consumers shopped Amazon, Walmart, and TikTok Shop in Q1

5 key stats: How consumers shopped Amazon, Walmart, and TikTok Shop in Q1

Article
Apr 17, 2024

Nearly a third (32%) of US consumers decreased online spending in Q1 2024, according to Jungle Scout’s latest Consumer Trends Report. Here are five insights into how and where consumers shopped over the first quarter of 2024.

5 key stats on TikTok Shop: Gen Z, off-price shopping, and fast fashion

Article
Apr 11, 2024

Since its launch in September 2023, over 11% of US households have purchased items via TikTok Shop, according to data from a recent Earnest Analytics’ report, which analyzed credit card transaction data to learn more about TikTok Shop users.

Data Drop: 6 Charts on TikTok’s US Audience and Business

Data Drop: 6 Charts on TikTok’s US Audience and Business

Report
Mar 28, 2024

Here’s what a TikTok-less America would look like for marketers, users, and creators, based on our latest forecasts.

Data Drop: 5 Charts on Asia-Pacific’s Retail Ecommerce Landscape

Data Drop: 5 Charts on Asia-Pacific’s Retail Ecommerce Landscape

Report
Mar 25, 2024

Asia-Pacific remained a global hotspot in 2023, with six of the top 10 fastest-growing retail ecommerce markets worldwide. In particular, China's online shopping market showed signs of resiliency, with growth rates in the double digits.

TikTok users aren’t sold on TikTok Shop

Article
Mar 01, 2024

TikTok’s ecommerce push could be driving down engagement: Users are steering clear of Shop posts as the platform struggles to clean up the marketplace experience.

5 things retailers need to know about selling on Amazon, from marketing tactics to AI and competitors

Article
Feb 21, 2024

Here are some insights to maximize success on the platform, including how Amazon supports brand and performance goals, how sellers are leveraging AI, and the sweet spot for product volume and price.

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