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Subscriptions Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Subscriptions

Similarweb acquires The Search Monitor to boost ad tracking and compliance

Article
Apr 01, 2025

By buying The Search Monitor, Similarweb adds compliance firepower, but integration hurdles and pricing shifts may test smaller clients

Disney+ subscribers dip slightly in Q1, but sports is a bright spot

Article
Feb 06, 2025

Disney’s password-sharing changes didn’t boost subscriptions—yet: The company saw a slight dip in Disney+ subs as it faced a tough holiday period.

Mobile genAI apps hit mass adoption and fuel $1.1 billion YoY revenue surge

Article
Jan 27, 2025

As genAI expands beyond chatbots, app categories like banking and messaging could see AI-driven disruption, reshaping mobile habits and spending trends

Netflix’s ad tech will hit the US just in time for Upfronts

Article
Jan 24, 2025

Netflix’s ad business reaches maturity: The company is launching its own ad tech stack ahead of Upfronts.

We made 5 payment predictions for 2024—here’s how they turned out

Article
Dec 30, 2024

We may have been a little too early with some of our predictions—rollouts for Paze and FedNow took longer than we expected

T-Mobile, SpaceX team up for satellite texting service

Article
Dec 17, 2024

In partnership with Starlink, T-Mobile launches a beta for text messaging, bridging coverage gaps and setting the stage for future mobile connectivity.

Comcast secures rights for an eventual Peacock-Max bundle

Comcast secures rights for an eventual Peacock-Max bundle

Article
Dec 09, 2024

Comcast to distribute Max in the UK in exchange for US bundle rights: The deal shows competitors willing to team up in a saturated market.

Ad industry and entertainment groups sue to block click-to-cancel rule

Ad industry and entertainment groups sue to block click-to-cancel rule

Article
Oct 25, 2024

Streamers, pay TV sue to block click-to-cancel: The FTC’s attempt to standardize digital cancellations may have an uphill battle.

How GoPro uses subscriptions, social to boost customer engagement and loyalty

Article
Oct 22, 2024

Consumer electronics brands like GoPro may define loyalty differently than a quick-service restaurant like Starbucks. A Starbucks customer may visit the chain many times a week or month, but a GoPro customer is likely to make purchases sporadically.

Charter Spectrum and NBCU’s carriage deal shows the new state of TV power dynamics

Charter Spectrum and NBCU’s carriage deal shows the new state of TV power dynamics

Article
Oct 07, 2024

Charter Spectrum now offers $65 worth of streaming services: While easy access to alternatives could accelerate churn, pay TV has little choice.

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Microsoft’s Copilot goes multimodal; genAI software can accelerate AI PC adoption

Article
Oct 02, 2024

The addition of voice and vision interaction pushes Microsoft’s AI assistant to new heights, boosting its competitive edge in the rapidly evolving AI landscape.

ChatGPT Plus’ imminent price increase could sustain OpenAI’s growth or drive customers away

ChatGPT Plus’ imminent price increase could sustain OpenAI’s growth or drive customers away

Article
Sep 30, 2024

If ChatGPT Plus prices rise, users could turn to cheaper AI options in an increasingly crowded market.

Spotify leans on podcasts for a video advertising push

Article
Sep 23, 2024

Spotify can expect another strong year for ad revenues: Investor pressure has the company capitalizing on podcasts for a video advertising expansion.

TikTok, Patreon launch new subscription features as creator monetization heats up

TikTok, Patreon launch new subscription features as creator monetization heats up

Article
Sep 23, 2024

Creator economy wars heat up: TikTok launches new subscriptions, while Patreon’s Autopilot tool boosts fan conversion rates.

Apple’s AI-powered iPhone 16 could drive upgrades while sustaining subscription growth

Apple’s AI-powered iPhone 16 could drive upgrades while sustaining subscription growth

Article
Sep 06, 2024

Integrated AI services across devices could supercharge iPhone sales and subscriptions.

Streaming services crack down on piracy as subscription costs rise

Streaming services crack down on piracy as subscription costs rise

Article
Aug 30, 2024

What the rise of piracy says about streaming: Major streaming services helped take down several popular piracy sites last week.

Infopack: Pets 2024

Infopack: Pets 2024

Report
Jul 22, 2024

Ecommerce has become a dominant sales channel in the pet industry, fueled by convenience and a broad range of online offerings. By 2028, nearly half of pet products sales will come from ecommerce.

Secured and subscription credit cards can help issuers attract credit invisibles

Article
Jul 02, 2024

Offering secured or subscription credit cards can help issuers attract these customers and bolster account openings

Creator Economy Revenues Forecast 2024

Creator Economy Revenues Forecast 2024

Report
May 20, 2024

The creator economy is maturing. While brand deals are still the No. 1 revenue stream for creators, more are going directly to consumers to monetize.

Gen Z is willing to pay more than any other generation for websites and apps

Gen Z is willing to pay more than any other generation for websites and apps

Article
Mar 11, 2024

Out of all US generations, Gen Z is willing to pay the most ($229.14 per month) for websites, apps, and online services if they could not access them for free (no ads or subscription fee), according to November 2023 data from the Interactive Advertising Bureau (IAB).

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