While most US consumers are more likely to buy from brands with good loyalty programs, according to Bond, 58% of those ages 18 and older told Dynata they’re less loyal to brands due to rising costs. And 65% of consumers had recently canceled memberships to cut costs as of Q1 2022, per PYMNTS.com and sticky.io.

FTC’s biggest antitrust test: Successfully blocking Microsoft’s $68.7 billion acquisition of Activision Blizzard could define Lina Khan’s tenure in the FTC. A legal skirmish with Big Tech will be long and expensive.

Twitter to pay Big Tech tax: Twitter Blue’s relaunch might not secure the intended revenue due to Apple App Store and Google Play payment commissions. But Twitter has bigger problems.

Most drivers will be connected in their cars within four years. By 2026, nearly three-fourths of the US population aged 14+ (72.3% of licensed drivers) will be driving a connected car.

Do Windows PCs need ad disruption? Abysmal Windows 11 adoption and expiring support for Windows 10 mean Microsoft needs new strategies. Ad-based subscriptions could bring prices down but alienate customers.

YouTube will soon sell subscriptions to other streamers: Major rivals like Netflix and Disney are notably absent as YouTube gears up to take them on.

Apple's streaming price hikes test their brand equity: The tech giant's audio and video services are getting more expensive; will consumers grin and bear it?

TikTok enters the streaming music arena: TikTok is timing its streaming super app and services takeover at a time when key player Spotify’s value is declining and ByteDance is on the rise.

Google goes ambient: New Pixel phones, the first ever Pixel smartwatch, and a future tablet that transforms into a smart display are all touchpoints to Google’s wider IoT and ambient computing aspirations.

Expect a transformation at Twitter over the next few years: We outline where the platform will and won’t change once Elon Musk’s purchase goes through.

Leaked memo gives insight into Snap’s future: Older users, enterprise AR, and Snapchat+ growth are all part of the puzzle.

Even The Washington Post feels the ad downturn: Long-standing problems with digital publishing are combining with lower ad spending to create a perfect storm for the industry.

At long last, you can edit your tweets: Well, you can if you’re a Twitter Blue subscriber, that is.

The New York Times feels the ad downturn: That’s bad news for other digital publishers who have started layoffs and seen ad dollars plummet.

Netflix announces its long-awaited ad partner: The streamer’s partnership with Microsoft will ease anxiety about its rushed ad-supported tier.

Netflix’s spending changes are affecting its brand: Fallout from layoffs and difficulty producing hits are forcing the streamer to reexamine its image.