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Subscriptions Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Subscriptions

Sezzle and Klarna close out 2023 with strong growth and a focus on subscriptions

Article
Mar 01, 2024

Sezzle and Klarna made progress toward long-term profitability in 2023—we look at how they’re using subscriptions to help make that happen

YouTube Premium hits 100 million subscribers, showing an appetite for ad-free video

Article
Feb 05, 2024

YouTube Premium hits a subscription landmark: The service now enjoys 100 million subscribers after YouTube spent much of 2023 cracking down on ad blockers.

Klarna Plus roll-out proves subscriptions are the newest growth tactic for BNPL

Article
Jan 26, 2024

The subscription service model is growing in popularity across the payments industry as it provides payment transparency for consumers and a steady stream of revenues for providers

How rising streaming prices will reshape entertainment choices in 2024

How rising streaming prices will reshape entertainment choices in 2024

Article
Dec 20, 2023

The year of streaming price hikes: Streaming services became more expensive than ever in 2023, leading to a focus on bundles and cheaper AVOD tiers.

See which platforms are canceling shows at the highest rate

See which platforms are canceling shows at the highest rate

Article
Oct 20, 2023

Max canceled 26.9% of its shows between January 2020 and August 2023, ahead of streaming’s overall cancellation rate of 12.2%, according to Variety Intelligence Platform and Luminate.

The Weekly Listen: Shopping on Amazon is changing, ad-free TikTok and Instagram, and Toys-R-Us's comeback

Audio
Oct 12, 2023

On today's podcast episode, we discuss why shopping on Amazon is changing, the proposal of ad-free TikTok and Instagram subscriptions, how much Amazon's AI chatbot shopping assistant can move the needle for customers, whether Toys-R-Us can make a successful comeback, the share of women in leadership roles and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

Meta's subscription push to counter EU ad regulations is the latest of many social media subs

Meta's subscription push to counter EU ad regulations is the latest of many social media subs

Article
Oct 06, 2023

Meta proposes ad-free subscriptions for EU users: A strategic shift ahead of 2024's Digital Services Act, with global implications.

Affirm explores subscriptions to boost profitability efforts

Article
Sep 25, 2023

BNPL players are reimagining how consumers access lines of credit—while also seeking elusive profits

Mobile App Monetization 2023

Mobile App Monetization 2023

Report
Aug 28, 2023

In-app purchases rebounded in 2023 after a down 2022—but they still lag far behind in-app advertising as revenue-generating products.

US Retail Ecommerce Marketplaces Forecast 2023

US Retail Ecommerce Marketplaces Forecast 2023

Report
Jun 06, 2023

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

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US Subscription Ecommerce 2023

US Subscription Ecommerce 2023

Report
May 23, 2023

To survive the era of subscription fatigue, brands and retailers need to invest in models that bring customers value and convenience.

Must-Do’s for Twitter’s New CEO

Must-Do’s for Twitter’s New CEO

Report
May 18, 2023

Linda Yaccarino is exactly the type of leader Twitter needs to start rebuilding the company’s ad business. But will Yaccarino’s vast experience and strong ties to the advertiser community be enough to convince advertisers to return? And can she avoid clashing with the mercurial Elon Musk?

Data Drop: 5 Charts to Explain How Consumer Behavior Is Shifting in an Uncertain Economy

Data Drop: 5 Charts to Explain How Consumer Behavior Is Shifting in an Uncertain Economy

Article
May 17, 2023

The past six months have been a roller coaster of rising consumer-goods costs, uneven employment news, and increased optimism about the end of the pandemic—all mixed with a tightening of discretionary spending. In September, consumers were cutting back on dining out and entertainment. What are they doing now?

When innovation isn’t enough: Snapchat’s struggle for ad dollars

Article
May 17, 2023

While Meta struggles with innovation and attracting younger users, at Snapchat, innovation and Gen Z users are in high supply. So why is the company struggling? “Snap doesn’t lack when it comes to innovation,” our analyst Jasmine Enberg said on a recent episode of our “Behind the Numbers” podcast. “But there are serious questions about the health of its core business, and it really needs to focus on turning those things around.”

Revenue growth has slowed despite the influx of new paid retail memberships

Revenue growth has slowed despite the influx of new paid retail memberships

Article
May 15, 2023

Many retailers launched paid memberships over the past three years. For the most part, they were intended to increase revenues and build loyalty during the pandemic-driven ecommerce boom. But the slowdown in revenue growth indicates that consumers are only willing to spend so much on retail subscriptions, particularly amid economic uncertainty.

Snapchat Partner Summit 2023

Snapchat Partner Summit 2023

Report
Apr 25, 2023

Snap’s new product lineup, revealed at Snapchat Partner Summit 2023, proves the company is still as innovative as ever. But under the excitement lie big questions about the state of its core ad business.

Netflix slashes prices in over 30 countries, sacrificing revenues for adoption

Netflix slashes prices in over 30 countries, sacrificing revenues for adoption

Article
Feb 27, 2023

Streamers are raising prices to increase revenues, but Netflix is trying the opposite: The company reduced subscription prices in more than 30 countries as it looks to expand abroad.

EU regulators could make streaming apps pay for infrastructure

EU regulators could make streaming apps pay for infrastructure

Article
Feb 14, 2023

Streaming media apps might have to pay up: European regulators could require data-heavy businesses to pay for network expansion and maintenance. This cost will inevitably lead to price increases for subscribers.

How user behavior is changing on social media and digital video in the UK

How user behavior is changing on social media and digital video in the UK

Article
Feb 14, 2023

While overall social network user numbers are rising slowly in the UK, there’s much greater movement in terms of the platforms being used.

Rising costs hurt customer loyalty, providing opportunity for brands

Rising costs hurt customer loyalty, providing opportunity for brands

Article
Dec 20, 2022

While most US consumers are more likely to buy from brands with good loyalty programs, according to Bond, 58% of those ages 18 and older told Dynata they’re less loyal to brands due to rising costs. And 65% of consumers had recently canceled memberships to cut costs as of Q1 2022, per PYMNTS.com and sticky.io.

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