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Must-Do’s for Twitter’s New CEO
3 Things That Should Be on Linda Yaccarino’s Priority List
Report Snapshot
As the new CEO of Twitter, Linda Yaccarino will have her hands full from day one. The former chairman of global advertising and partnerships at NBCUniversal must walk a fine line between reviving the ad business and supporting Elon Musk’s vision for the platform.
Key Question: Can Linda Yaccarino turn Twitter’s cratering ad business around?
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KEY STAT: In March, we predicted that Twitter’s worldwide ad revenues would plummet by 27.9% in 2023, largely due to issues caused or exacerbated by Musk.
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Jasmine Enberg
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