Streaming Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Streaming
The Global Media Intelligence Report 2021

The Global Media Intelligence Report 2021

Report
Oct 21, 2021

The Global Media Intelligence Report is a concise, detailed compilation of data and insights about internet users’ traditional and digital media usage in 43 key markets worldwide. With very few exceptions, this 2021 edition covers the same range of metrics we featured in 2020, and the consistency of GWI’s methodology enables us to offer precise year-over-year (YoY) comparisons.

More US children consume YouTube videos than any other type of media

More US children consume YouTube videos than any other type of media

Article
Oct 15, 2021

YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.

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Media buyers want more standardization in linear and digital TV measurement, but a common currency is unlikely

Article
Oct 14, 2021

A standard currency for TV and digital is unlikely, despite buyers’ wishes: Media buyers want more connection between linear and streaming TV, and though individual networks are making strides, an industrywide solution is unlikely.

Roku remains on top of US CTV device market, trailed closely by Amazon

Article
Oct 11, 2021

The forecast: In 2021, US Roku monthly users will increase by 11.5%, reaching 111.7 million monthly users. With these figures, Roku maintains its position as the most-used connected TV (CTV) device in the US market, though Amazon Fire TV is catching up.

Netflix makes first gaming-related acquisition in push to become multimedia empire

Article
Sep 30, 2021

Gaming is a key component of Netflix’s lofty franchise goals: On its own, gaming can help Netflix increase time spent. But it’s especially valuable in its push to build popular properties into full-fledged multimedia “universes.”

Over 3 billion people worldwide are now digital video viewers

Over 3 billion people worldwide are now digital video viewers

Article
Sep 22, 2021

Digital video viewership passed 3 billion people worldwide in 2020 as growth outpaced pre-pandemic expectations. By year-end 2021, that number will hit 3.26 billion, but growth is expected to slow.

TV dominates OTT viewing in North America, as TV devices fight for market share

TV dominates OTT viewing in North America, as TV devices fight for market share

Article
Sep 13, 2021

In North America, TV is the dominant screen for viewing OTT video content, accounting for 82% of time spent on the activity in Q2 2021.

Amazon's first-ever smart TVs will provide leverage in both the CTV space and TV measurement

Article
Sep 10, 2021

Amazon’s new smart TVs will disrupt both the connected TV (CTV) and TV measurement industries: Amazon Fire TV is already a major player, but its new CTV lines will let it take advantage of the ongoing fracturing of TV measurement.

The Power of Amazon

The Power of Amazon

Report
Sep 09, 2021

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

“Shang-Chi” marks a new moviegoing normal

Article
Sep 08, 2021

Disney's exclusive theatrical runs come back with "Shang-Chi": The Marvel movie will only come to Disney+ after 45 days—and while that's better than straight-to-streaming, it's still an adjustment for theaters used to 90-day runs.

The leading reasons internet users in North America ditched pay TV in Q2 2021

The leading reasons internet users in North America ditched pay TV in Q2 2021

Article
Aug 26, 2021

High prices drive people to ditch pay TV

Retail healthcare could change primary care, what's next for Peacock, and Hulu Sports

Retail healthcare could change primary care, what's next for Peacock, and Hulu Sports

Audio
Aug 17, 2021

On today's episode, we discuss why, and how, retail healthcare could be poised to change how primary care is delivered, how retailers are disrupting healthcare, and what people want from retail health. We then talk about how much of their waking day folks spend watching TV or streaming something, what's next for Peacock now the Olympics are over, and whether Hulu's new football offerings can move the needle. Tune in to the discussion with eMarketer digital health analyst Rajiv Leventhal and principal analyst at Insider Intelligence Paul Verna.

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