Paid streaming has become a global habit, but the easy growth is over. This report explores which markets will drive the next wave of viewers, and how the major international and local platforms are jostling for audience share.

Singapore's digital economy is evolving as advertising investment grows, AI adoption accelerates, and consumers embrace digital-first shopping and media.

Thailand's digital market continues to evolve as ad investment grows, AI adoption accelerates, ecommerce expands, and consumers embrace digital-first shopping and media habits.

In July 2026, we analyzed 3,210 ChatGPT responses across eight media and entertainment categories to compile the EMARKETER AI Visibility Index.

On today’s podcast episode, we discuss the three biggest questions surrounding Amazon right now: Are Amazon’s AI tools gaining traction with consumers, advertisers, and enterprise clients? Is Prime Video becoming a true premium advertising opportunity, or is it still an added benefit of Amazon’s core shopping ecosystem? And will cloud overtake retail as Amazon’s biggest business by 2030? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analysts Marisa Jones and Rachel Wolff, as they explore these questions and more. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.

Our updated forecasts show that genAI, social, and streaming are becoming the front lines where pharma must build trust and visibility.

Social networks still command attention, but time spent growth is slowing. As video reaches its limits and scrutiny intensifies on multiple fronts, platforms are chasing new ways to keep users engaged.

Creator videos capture 26% of viewing time: Creator content is now a core media buy, but brands will need stronger creator fits as competition rises.

What Q2 earnings say about the future of advertising

YouTube has evolved into a sprawling advertising ecosystem that spans premium video, social, commerce, and AI. Its scale creates new opportunities, but marketers must navigate growing complexity to unlock better business outcomes.

Telemundo leads Spanish-language World Cup viewership: Spanish-language audiences can’t be ignored but require specific ad strategies.

States move to challenge Paramount: Twelve states seek to block Paramount’s WBD acquisition, leaving advertisers in limbo over 2027 media buying.

Netflix seeks new viewing habits: Live channels and bundles aim to lift viewing time as originals lose staying power and engagement cools.

Nielsen's math gets challenged: TVB questions Nielsen’s ad-supported TV figures, saying flawed inputs overstate streaming and undercount linear viewing.

Media splits test marketers: Comcast and NBCU’s breakup could alter premium video buying, putting upfronts and bundles under scrutiny.

Digital media consumption will continue climbing in 2026. However, where and how users spend time has fragmented across screens—shaped by CTV’s rise, video’s staying power, and genAI’s early pull.

Why every streamer wants podcast deals: A flurry of exclusive video deals offers streamers a low-cost way to drive viewership.

Paramount-WBD merger tests regulators: DOJ appears receptive, yet state officials and 5,000 creatives warn of fewer jobs and pricier content.

Audience planning has long relied on stable segments, but consumer behavior is becoming more fluid. Signal-based approaches are helping marketers interpret real-time engagement and identify intent as it develops.

Q1 results show how the largest ad companies are weathering uncertainty around the Iran war and AI spending