The top Super Bowl campaigns now hinge on multi-channel activation as audiences engage via social, streaming, and retargeting.

Super Bowl ads still spark buzz, but fragmentation and $8 million costs push marketers to second-screen, social, and CTV plays.

Streaming takes nearly half of TV viewing in a new record, driven by sports and major cultural hits, proving live events still dominate TV.

Magnite and MNTN are partnering to expand access to live streaming ads in an integration that opens live inventory to performance marketers new to TV.

YouTube reaches more people than any other media platform in history. But saturation, slower growth, and rising competition are reshaping its future.

Digital keeps growing, but differently; slower growth rates signal market maturity, forcing marketers to prioritize mix, performance, and flexibility.

After a 20% jump in streaming subscription prices, when will consumers cut back?

Golden Globes TV audiences dipped 7% YoY while social buzz hit a record 43M reactions—requiring marketers to adapt.

As streaming services capture an increasing share of both viewership and subscription revenues, this FAQ will help marketers understand the terminology and dynamics shaping video advertising in 2026.

Subscription streaming has reached mainstream status globally. Growth now hinges on harder-to-reach, price-sensitive markets where uncertain demand and uneven access create new hurdles—and fresh opportunities—for platforms chasing their next wave of viewers.

Brands should plan for campaigns around live events while treating streaming as a test bed for targeting.

Agentic AI is expanding across ad platforms; CES reveals acceleration in autonomous planning and optimization, even as many marketers hesitate to trust full automation.

AI will reshape premium video buying—and NBCUniversal’s proof-of-concept shows agentic systems can unify planning and optimization across linear and streaming in seconds.

The ad industry kept busy during the holiday season, so we rounded up the biggest stories from the last two weeks you need to know about.

The Academy Awards will leave ABC after nearly 50 years and stream exclusively on YouTube beginning in 2029—a decisive acknowledgment that audience attention has migrated to digital TV. The deal gives the Academy expanded year-round programming options, flexible sponsorship formats, and a global distribution footprint that linear networks can no longer match. YouTube, now the No. 1 source of US TV viewing time at 13%, gains a premier cultural event as it continues its push into live programming alongside NFL Sunday Ticket. For marketers, the Oscars’ move underscores how YouTube has become the industry’s default television—and a must-buy for premium reach.

Universal Ads announced Thursday an expansion of its Universal Audience Network in partnership with third-party publishers, including Samsung Ads, Cox Media, Philo, Vevo, and Telly. New partnerships enable marketers to scale campaigns with simplicity as Universal Audience Network maintains an over 90% household reach across premium video. Universal Ads is tackling one of streaming’s biggest pain points—fragmentation—by consolidating access to the streaming and connected TV (CTV) ecosystem.

On today’s podcast episode, we discuss how LGBTQ+ streaming platform Revry has been able to gain traction in a crowded, highly competitive streaming TV universe; what advertisers misunderstand about marketing to the queer community; and some examples of when queer representation in media hit the nail on the head—and when it missed the mark. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Paola Flores-Marquez and Emmy Liederman, and Revry CEO and Co-Founder Damian Pelliccione. Listen everywhere, and watch on YouTube and Spotify.