Streaming is quickly dominating the media landscape. It’s providing publishers with an incredible opportunity to recapture an estimated $30 billion in ad dollars from the world’s biggest brands and agencies. But a lack of data is throttling streaming advertising investment.
Seventy percent of sellers agreed that they have the data needed to run campaigns on streaming, yet just 39% of buyers felt this way, according to a recent Conviva report. What can publishers do to bridge the perception gap in data?
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Conviva’s Alex Klausner, senior product marketing manager, Entertainment Studios’ Jeff Quandt, vice president, revenue partnerships, and Univision Communications’ Phil Lalonde, senior vice president, sales operations. They shared how publishers can continue to grow and attract new viewers and advertisers—plus take on an increasingly crowded market, by strategically leveraging first-party data.
Watch this webinar and learn:
Alex Klausner is senior product marketing manager at Conviva. Alex leads product marketing for Conviva’s advertising solutions and is focused on the product strategy, positioning, and go-to-market for Advertising Insights, Conviva’s identity and measurement solution built for the streaming landscape. Prior to Conviva, Alex was the product marketing lead for FreeWheel’s audience and data solutions. Alex also has experience on the publisher side in account management and sales planning at WarnerMedia.
Jeff Quandt is vice president, revenue partnerships at Entertainment Studios. Jeff focuses on Entertainment Studios' portfolio of digital products and services, including Local Now, the hyper-local streaming service on a mission to revolutionize the way Americans connect to local news and entertainment. Jeff previously served as head of programmatic partnerships for Pluto TV (acquired by ViacomCBS—NYSE: VCBS).
Phil Lalonde is senior vice president, sales operations at Univision Communications Inc., the leading Spanish-language content and media company in the United States. Phil is focused on evolving the company’s sales business by driving its linear and digital convergence in order to make Univison’s audience available to advertising partners seamlessly, across all touchpoints. Phil recently joined Univision from Viacom, where he served as senior vice president of ad sales operations, working across the company’s various linear and digital properties.
Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.