Disney pivots to a streaming-first strategy: Strong subscriber growth and theme park revenues helped the entertainment company overcome higher expenses and flatlining revenues from linear television.
Amazon’s expanded agreements with Universal Music Group chip away at long-standing tensions: Creators on Twitch have grown increasingly frustrated with harsh music rebroadcasting rules.
On today's episode, we discuss the fallout from Netflix's Q4 earnings and what the immediate future looks like for the streaming giant. We then talk about what to expect from NBC's overlapping broadcasts of this year's Super Bowl LVI and Beijing Winter Olympics, along with what to make of streaming players focusing their attention on kids' shows. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
Telemundo’s new streaming brand thins the barrier between English- and Spanish-language content: NBCUniversal and Comcast hope Hispanic viewers will turn Peacock’s luck around.
Spotify adds clickable ads to its advertising lineup: The audio streaming company aims to transform podcast advertising with visual and interactive experiences.
On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple wants to be and the relationship live sports have with linear TV and streaming. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Hulu’s 2021 ad revenue outpaces competitors, but troubles loom: The streamer’s reliance on partners like NBCUniversal to provide content could hamstring further growth.
Netflix is making moves in India to compete with Disney+ Hotstar and Amazon Prime Video: Streaming services have turned to the country to make up lost ground back at home, but breaking in may not be so easy.
The bloated number of streaming options scatters viewers across an array of services. That’s consequential for advertisers because fragmented audiences make ad campaign planning and measurement more onerous.
In an increasingly digital world, we’re now seeing a range of regulatory changes to protect consumers and ensure an optimal digital experience. While data privacy may seem daunting on the surface, marketers can take action to ensure they are aligned with all of these privacy measures.
Move over, millennials: The new kids in town, Gen Z, have claimed the crown as most sought-after demographic for brands. With their deep digital nativity and social influence, this generation is making its mark on society and brand strategy.
As the first true generation of digital natives, Gen Z has had round-the-clock access to on-demand information, streaming entertainment, and instantaneous communication since birth. This report examines trends in Gen Z’s technology and media use.
Netflix is forecast to spend more on original programming than ever before, splitting its global content budget almost evenly between that and licensing costs.
On today's episode, we discuss the most interesting takeaways from Netflix's Q3 earnings, how much of a boost "Squid Game" gave them, and what the rest of the year has in store for the streaming giant. We then talk about whether TV and social media ad spending is inflated compared to their respective daily consumption and whether a single TV currency is possible. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Baby boomers are the only generation in the US that watches cable TV in significant numbers.
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