Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Streaming Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Streaming

Disney’s earnings show a company in transition

Article
Feb 11, 2022

Disney pivots to a streaming-first strategy: Strong subscriber growth and theme park revenues helped the entertainment company overcome higher expenses and flatlining revenues from linear television.

Twitch and Universal Music find middle ground on music rebroadcasting

Article
Jan 28, 2022

Amazon’s expanded agreements with Universal Music Group chip away at long-standing tensions: Creators on Twitch have grown increasingly frustrated with harsh music rebroadcasting rules.

Where does Netflix go from here, NBC's Olympics/Super Bowl doubleheader, and kids' streaming shows

Where does Netflix go from here, NBC's Olympics/Super Bowl doubleheader, and kids' streaming shows

Audio
Jan 27, 2022

On today's episode, we discuss the fallout from Netflix's Q4 earnings and what the immediate future looks like for the streaming giant. We then talk about what to expect from NBC's overlapping broadcasts of this year's Super Bowl LVI and Beijing Winter Olympics, along with what to make of streaming players focusing their attention on kids' shows. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Comcast hopes Spanish-language media will put Peacock in the green

Article
Jan 14, 2022

Telemundo’s new streaming brand thins the barrier between English- and Spanish-language content: NBCUniversal and Comcast hope Hispanic viewers will turn Peacock’s luck around.

Advertisers can now run clickable podcast ads on Spotify

Article
Jan 10, 2022

Spotify adds clickable ads to its advertising lineup: The audio streaming company aims to transform podcast advertising with visual and interactive experiences.

The Key Video Trends of 2022: Carriage disputes, streaming gets more crowded, and more

The Key Video Trends of 2022: Carriage disputes, streaming gets more crowded, and more

Audio
Jan 10, 2022

On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple wants to be and the relationship live sports have with linear TV and streaming. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

Hulu dominates CTV ad spend for now, but its supremacy may not last for long

Hulu dominates CTV ad spend for now, but its supremacy may not last for long

Article
Dec 16, 2021

Hulu’s 2021 ad revenue outpaces competitors, but troubles loom: The streamer’s reliance on partners like NBCUniversal to provide content could hamstring further growth.

Streaming services descend on India, but success isn’t a guarantee

Article
Dec 15, 2021

Netflix is making moves in India to compete with Disney+ Hotstar and Amazon Prime Video: Streaming services have turned to the country to make up lost ground back at home, but breaking in may not be so easy.

The streaming market continues to get more crowded

The streaming market continues to get more crowded

Article
Dec 09, 2021

The bloated number of streaming options scatters viewers across an array of services. That’s consequential for advertisers because fragmented audiences make ad campaign planning and measurement more onerous.

Everything you need to know about privacy in partnerships | Sponsored Content

Article
Dec 06, 2021

In an increasingly digital world, we’re now seeing a range of regulatory changes to protect consumers and ensure an optimal digital experience. While data privacy may seem daunting on the surface, marketers can take action to ensure they are aligned with all of these privacy measures.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Generation Z in Canada 2021

Generation Z in Canada 2021

Report
Dec 03, 2021

Move over, millennials: The new kids in town, Gen Z, have claimed the crown as most sought-after demographic for brands. With their deep digital nativity and social influence, this generation is making its mark on society and brand strategy.

US Generation Z Technology and Media Use

US Generation Z Technology and Media Use

Report
Nov 15, 2021

As the first true generation of digital natives, Gen Z has had round-the-clock access to on-demand information, streaming entertainment, and instantaneous communication since birth. This report examines trends in Gen Z’s technology and media use.

Netflix throws itself further into original content

Netflix throws itself further into original content

Article
Nov 03, 2021

Netflix is forecast to spend more on original programming than ever before, splitting its global content budget almost evenly between that and licensing costs.

How much did 'Squid Game' help Netflix, inflated TV ad spending, and a single TV currency

How much did 'Squid Game' help Netflix, inflated TV ad spending, and a single TV currency

Audio
Nov 02, 2021

On today's episode, we discuss the most interesting takeaways from Netflix's Q3 earnings, how much of a boost "Squid Game" gave them, and what the rest of the year has in store for the streaming giant. We then talk about whether TV and social media ad spending is inflated compared to their respective daily consumption and whether a single TV currency is possible. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

US adults across age groups prefer streaming services to cable TV

US adults across age groups prefer streaming services to cable TV

Article
Oct 26, 2021

Baby boomers are the only generation in the US that watches cable TV in significant numbers.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or