Paramount-WBD merger tests regulators: DOJ appears receptive, yet state officials and 5,000 creatives warn of fewer jobs and pricier content.

Hispanic consumers are driving digital engagement across video, audio, and social. While their media habits stand out, their shopping largely aligns with the total population—forcing brands to rethink how they connect culture to conversion.

CTV consolidates around three giants: Google, Amazon, and Netflix will near 50% of global ad dollars by 2030.

Roku’s ad engine hums: Q1 ad revenues jumped 27% as 38.7 billion streaming hours and premium CTV formats helped pull marketers from linear TV.

Charter sheds 51,000 pay TV subscribers in Q1: Cord-cutting accelerates as streaming and digital redraw viewing habits, necessitating marketers adapt.

Digital media dominates daily consumption, but legacy formats still hold key moments. As streaming, audio, and social media surge, advertisers face a fragmented landscape where attention is growing—but harder to capture.

90% of sports fans want games on local TV, keeping linear central despite streaming’s rise.

Versant's ad revenues fell 8.9% as pay TV shrinks and streaming nears half of viewing time, pressuring cable’s ad model.

What began as an audio-only medium now spans video formats, connected TV screens, and creator-driven content that rivals traditional television.

US lawmakers draft bill to revive easy-cancel rules as consumer budgets are pinched.

Netflix’s all-cash WBD bid means a faster deal that would ease streaming uncertainty and help advertisers plan around Netflix’s ad tier.

After a 20% jump in streaming subscription prices, when will consumers cut back?

As streaming services capture an increasing share of both viewership and subscription revenues, this FAQ will help marketers understand the terminology and dynamics shaping video advertising in 2026.

CTV’s evolution will hit full stride in 2026 amid rising viewership, better measurement, and interactive ads.

Digital ad spending remains resilient although economic signals are wobbly. AI-driven optimization, richer first-party data, and surging digital video will keep growth strong even as search shifts and traditional budgets fade.

The average cost of ad-free streaming has risen from $9 to $16 per month since 2020, a 78% increase in five years, according to an October analysis from The Verge.

In 2026, AI will reshape advertiser workflows and behaviors, while rising video consumption will boost CTV and YouTube.

After Netflix announced its plans to purchase Warner Bros. Discovery (WBD) Friday, advertisers were left questioning the future of streaming advertising across two of the industry’s strongest ad-supported platforms. Even amid uncertainty on the deal’s future, the current strategy for advertisers is to prepare for a consolidated streaming market where a select few players command audience attention.

NBC News is introducing an ad-free, subscription-based streaming platform that consolidates its full lineup of content, spanning linear broadcasts, podcasts, live channels from NBC-owned stations, and original exclusive reports, into a single application, per Variety. Multiple platforms appeal to user preferences but cause more difficulties for advertisers who are struggling with an increasingly fragmented TV ecosystem.