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Learn More →Canada Time Spent With Media 2026
Digital Accounts for More Than Two-Thirds of Time Spent With Media
About This Report
Digital media dominates daily consumption, but legacy formats still hold key moments. As streaming, audio, and social media surge, advertisers face a fragmented landscape where attention is growing—but harder to capture.
Digital’s share of time spent with media in Canada now accounts for more than two-thirds of total media time. We expect that share to increase even further as traditional formats decline.
This deck covers:
- Our forecast for average daily time spent with media by format
- Estimates for mobile devices, digital video and audio, and connected TV (CTV)
- Our first forecast for time spent with social media, including Facebook, Instagram, TikTok, and Snapchat
authors
Paul Briggs
Contributors
- Bill Fisher
- Penelope Lin
- Director, Data Visualization
- Oscar Orozco
- Senior Director, Forecasting
- Naomi Rebuelta
- Copy Editor
- Heather Sprung
- Senior Editor
- Matt Torpey
- Senior Data Visualization Editor
- Emman Velasco
- Data Visualization Editor
- Yoram Wurmser
- Principal Analyst
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