Hispanic consumers are young and digitally engaged, with more than half under age 35 and the highest social network penetration among groups we track. Their media habits largely align with those of the total population. But higher engagement on key platforms shapes how brands should approach discovery.

This deck covers:

• The demographic profile and cultural characteristics of Hispanic consumers
• How Hispanic consumers engage with digital video, audio, and social media
• How Hispanic consumers’ shopping behaviors compare with those of the total population