Retailers turn to gamification to encourage loyalty, boost sales: Lego, Under Armour, and Hudson’s Bay Company are hoping to keep users engaged and their brands top-of-mind.
McDonald’s had the most downloaded app of any quick-service restaurant in the US in March, with 3.5 million downloads, about 2 million more than No. 2 Starbucks, according to Apptopia. Taco Bell, Subway, and Domino’s Pizza rounded out the top five.
Scrutiny over labor practices puts Starbucks, Nike, and others in the hot seat: The backlash could force retailers to improve supply chain transparency and worker protections.
Chick-fil-A risks angering customers by devaluing loyalty program: While Chick-fil-A will require customers to spend more to qualify for perks, Subway leans into value with its Footlong Pass.
Barnes & Noble revamps its membership program: By adding a free tier, it aims to build customer loyalty and, at the same time, gather information about shoppers’ habits and preferences.
Attracting and retaining retail employees isn’t easy: But it's critical to delivering a high-quality customer experience. That’s why Walmart and others are boosting wages.
Consumers now expect more from brands and their loyalty programs, which need to incorporate value, ease of use, and personalization to stand out in a crowded market.
Here’s the bad news: Over half (56%) of consumers say they’re more likely to buy from a brand with a loyalty program even though only 36% redeem their rewards more than once a month, according to a study by Salesforce.
Starbucks and Delta team up on loyalty: Starbucks customers can now earn Delta miles as both companies look to broaden the reach and stickiness of their rewards programs.
Starbucks’ reinvention plan leans on China for growth: The company ignores the threat of lockdowns as it pursues aggressive international expansion.
Retailers take aggressive action to stem the tide of unionizations: Starbucks, Amazon, Trader Joe’s, and more are closing stores, delaying negotiations, and pursuing dogged legal action to keep unions from making headway.
On today's episode, we discuss what happens next now that the newsletter boom has faded, Uber getting serious about grocery, how Starbucks is defying inflation, whether Spotify can revolutionize podcast ads, robots doing all of our housework, an unpopular opinion about TikTok's hype, why so many baseballs are used during a game, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Suzy Davidkhanian and Blake Droesch.
Retailers enhance their rewards programs as inflation shifts consumer spend: But that’s easier said than done, as overly complex rewards can steer away customers rather than encourage their loyalty.
As customer loyalty grows more elusive, retailers beef up member rewards: Walmart, Starbucks, and Sweetgreen are just some of the companies looking to sweeten the deal to keep customers coming back.
Retailers experiment with the role of the store: Gap, Jonathan Adler, and others are testing new retail concepts and tech to determine the best way to leverage their physical presences.
By 2026, nearly 30% of US consumers’ average retail spending (excluding food and beverage sales and ticketing) will be made using proximity mobile payments, as providers look to build on the pandemic-driven adoption of the technology.
Apple, Amazon, and Starbucks are fighting hard against unionization efforts: While the companies’ aggressive stands aim to protect their bottom lines, doing so could sully their reputation.
Big Tech squares off against unions: Momentum is on the side of workers seeking higher wages and transparency. How companies address brewing labor movements could be a red flag for regulators.
Amazon workers vote to unionize as labor activism remains potent: A historic victory in New York could forever change Amazon’s relationship with its workers.
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