Starbucks Trends & Statistics

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Reimagining Retail: Why Starbucks is struggling and how they can turn things around

Audio
Aug 21, 2024

On today's podcast episode, we discuss what Chipotle has that Starbucks is trying to gain, how Starbucks can turn the ship around, and what its struggles tell us about the greater retail world. Listen to the conversation with our analyst Sara Lebow as she hosts analyst Sky Canaves and vice president of content Suzy Davidkhanian.

Around the World: How sustainable are current subscription services and loyalty programs?

Audio
Jul 29, 2024

In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs?

Taco Bell and Sonic are the latest entrants in the fast-food value meal wars

Taco Bell and Sonic are the latest entrants in the fast-food value meal wars

Article
Jul 02, 2024

The nation’s largest fast- food chains race to the bottom: Taco Bell and Sonic joined Starbucks, McDonald’s, Burger King, and Wendy’s in rolling out low-cost value meals to attract cost-conscious consumers.

The Daily: More very specific 2024 predictions (part 2)—Measuring retail media, Starbucks drones, and publishers and AI

Audio
Jun 18, 2024

In part two of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what happens next when measuring retail media, Starbuck's drone delivery pilot, and how the publisher/AI relationship will play out. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.

Reimagining Retail: Why restaurants face another year of uncertainty and the loyalty programs keeping some ahead of the pack

Audio
May 08, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why the restaurant industry is facing another year of uncertainty and how restaurants are boosting loyalty. Then, for "Pop-Up Rankings," we rank the top restaurant loyalty programs. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and senior director of media content Becky Schilling.

Restaurant Digitization 2024

Restaurant Digitization 2024

Report
Apr 24, 2024

Restaurants are investing in AI and unified commerce to enhance personalization and the customer experience.

Brand Safety 2024

Brand Safety 2024

Report
Apr 10, 2024

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.

Coca-Cola, Gap adjust marketing strategies to stay lean, grow

Article
Mar 26, 2024

Coca-Cola is increasing its investment in digital media channels to appeal to Gen Z, while Gap is focused on creating more story-forward, culturally relevant marketing campaigns. To cut costs, Procter and Gamble is using AI to improve order fulfillment and reduce ad waste, and Starbucks eyes growth in delivery. Here are five insights into how companies are adjusting strategies this year.

Starbucks saying goodbye to global CMO role is part of a larger trend

Starbucks saying goodbye to global CMO role is part of a larger trend

Article
Mar 26, 2024

Starbucks eliminates global CMO role: Reflecting broader trends, this move showcases a shift toward more localized and specialized marketing strategies.

Personalization and loyalty tips from Chipotle, Sweetgreen, and Starbucks

Article
Oct 30, 2023

Retailers can learn a lot from quick-service restaurants in delivering a satisfying customer experience. Chipotle leverages first-party data for more personalized and predictive offers, while Sweetgreen experiments with new formats and technologies to provide a more omnichannel experience. Plus, Starbucks has proven that brand loyalty can go a long way even when making changes.

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The Weekly Listen: Buying items from TV shows, are online ratings broken, and can CNN and sports help Max?

Audio
Sep 15, 2023

On today's podcast episode, we discuss whether people will ever buy items they see in TV shows, if online ratings are broken, a relaunched Amazon Shipping trying to compete with UPS and FedEx, if CNN and sports can move the needle for streaming service Max, whether the continuing partnership between Target and Starbucks is boosting curbside pickup, where we got gas before gas stations, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

Lego, Hudson’s Bay Company, Under Armour invest in loyalty

Lego, Hudson’s Bay Company, Under Armour invest in loyalty

Article
Aug 25, 2023

Retailers turn to gamification to encourage loyalty, boost sales: Lego, Under Armour, and Hudson’s Bay Company are hoping to keep users engaged and their brands top-of-mind.

McDonald’s supersizes its app downloads, leaving other QSRs the crumbs

McDonald’s supersizes its app downloads, leaving other QSRs the crumbs

Article
Apr 25, 2023

McDonald’s had the most downloaded app of any quick-service restaurant in the US in March, with 3.5 million downloads, about 2 million more than No. 2 Starbucks, according to Apptopia. Taco Bell, Subway, and Domino’s Pizza rounded out the top five.

Wage law violations in California invite deeper scrutiny into retailers’ labor practices

Wage law violations in California invite deeper scrutiny into retailers’ labor practices

Article
Apr 03, 2023

Scrutiny over labor practices puts Starbucks, Nike, and others in the hot seat: The backlash could force retailers to improve supply chain transparency and worker protections.

Chick-fil-A joins Starbucks, Dunkin’ in raising threshold for free rewards

Chick-fil-A joins Starbucks, Dunkin’ in raising threshold for free rewards

Article
Mar 20, 2023

Chick-fil-A risks angering customers by devaluing loyalty program: While Chick-fil-A will require customers to spend more to qualify for perks, Subway leans into value with its Footlong Pass.

Barnes & Noble revamps its membership program to get a better read on its customers

Barnes & Noble revamps its membership program to get a better read on its customers

Article
Feb 21, 2023

Barnes & Noble revamps its membership program: By adding a free tier, it aims to build customer loyalty and, at the same time, gather information about shoppers’ habits and preferences.

Retailers may need to boost wages to deliver a good customer experience

Retailers may need to boost wages to deliver a good customer experience

Article
Jan 25, 2023

Attracting and retaining retail employees isn’t easy: But it's critical to delivering a high-quality customer experience. That’s why Walmart and others are boosting wages.

Retail Loyalty Programs

Retail Loyalty Programs

Report
Nov 22, 2022

Consumers now expect more from brands and their loyalty programs, which need to incorporate value, ease of use, and personalization to stand out in a crowded market.

Reducing friction, increasing personalization, and encouraging loyalty program use

Article
Nov 02, 2022

Here’s the bad news: Over half (56%) of consumers say they’re more likely to buy from a brand with a loyalty program even though only 36% redeem their rewards more than once a month, according to a study by Salesforce.

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