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Starbucks Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Starbucks

Chinese coffee companies Luckin and Cotti plot US expansion

Article
Jun 10, 2025

The news: China’s coffee giants are making their way to the US in the hopes of unlocking a lucrative market to offset pressures back home. Our take: Luckin’s and Cotti’s US launches are a problem for Starbucks, which is already struggling to compete with the companies in China and having a hard time winning over customers at home. Unfortunately for Starbucks, many of the moves it’s making—streamlining its menu, enhancing the in-store experience, leaning into premiumization—run counter to consumers’ current desire for variety, convenience, and value. That has created an opening for chains like Dutch Bros (and now Luckin and Cotti), which are better positioned to capitalize on emerging trends in the coffee space and can undercut Starbucks on price.

Starbucks’ luster fades as upstarts like Dutch Bros gain momentum

Article
May 09, 2025

Starbucks’ dominance is under threat as Dutch Bros’ growth surges: The coffee giant is struggling to stem a sales slump as the latter’s colorful drinks and service win it more customers.

Apple hit with false advertising lawsuit over iPhone 16 Apple Intelligence

Apple hit with false advertising lawsuit over iPhone 16 Apple Intelligence

Article
Mar 21, 2025

Apple faces lawsuit over false advertising for delayed iPhone 16 features: The case echoes concerns over the impact that deceptive advertising can have on brands.

Starbucks trims workforce, menu to streamline operations

Article
Feb 24, 2025

Starbucks to lay off 1,100 workers in a bid for efficiency: The coffee company is also reducing its menu by 30% to improve order speed and consistency.

Brian Niccol’s turnaround strategy for Starbucks delivers early results

Article
Jan 28, 2025

Starbucks’ turnaround takes shape: While US comp sales fell for the fourth-straight quarter, CEO Brian Niccol is confident that investments in the store and worker experience will bear fruit.

Unions brace for shift under pro-business Trump administration

Article
Dec 17, 2024

Amazon, Starbucks workers threaten strikes as the labor movement loses steam: But mixed signals from Trump could raise unions' hopes as they fight for concessions.

Retailers struggle to fend off cyberattacks

Article
Nov 27, 2024

Cybersecurity is a major issue for retailers this holiday season: A surge of transactions combined with over-extended, undertrained employees creates opportunities for fraudsters.

How brick-and-mortar retail is reclaiming its relevance

Article
Nov 04, 2024

The phrase “retail apocalypse” once dominated industry conversation, Ethan Chernofsky, senior vice president of marketing at Placer.ai said during the EMARKETER Summit on November 1. “We were convinced [that] the store was dying,” Chernofsky said. “It was a thing of the past, and we were going to move to this fully online environment.”

Chipotle and Starbucks trend in opposite directions

Article
Oct 30, 2024

New Starbucks CEO Brian Niccol has his work cut out for him: One can look to his former employer, Chipotle, to see how he can sharpen the coffee chain’s focus.

Starbucks’ Q4 sales fall sharply as company’s struggles deepen

Article
Oct 23, 2024

Starbucks CEO Brian Niccol emphasizes need for fundamental strategic overhaul amid sales slide: The company’s US comparable transactions fell 10% YoY in Q4 as promotions and new products failed to win over customers.

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Companies turn to “swicy” foods to woo Gen Z consumers

Companies turn to “swicy” foods to woo Gen Z consumers

Article
Oct 22, 2024

Restaurants, food brands adapt to Gen Z tastes with “swicy,” diverse product offerings: Companies ranging from PepsiCo to Starbucks are looking to capitalize on younger consumers’ desire for dining out and grocery treats.

Starbucks struggles to overcome staffing issues

Article
Oct 17, 2024

Starbucks’ staffing shortages pose challenge for new CEO Brian Niccol: Just one-third of workers believe stores are sufficiently staffed, hurting employee satisfaction and the customer experience.

The value wars aren’t restoring fast food’s cost-savings proposition

Article
Sep 05, 2024

Consumers still think fast food is too expensive, despite the value meal wars: While deals are boosting foot traffic in the short term, operators face long-term difficulties as customers either trade up to fast-casual chains or pull back entirely.

How Starbucks mobile ordering undermined its brand identity

Article
Aug 23, 2024

Starbucks was once considered the go-to “third place” where people could relax, work, and socialize over a cup of coffee. However, the rise of mobile ordering has compromised the company’s core identity, our analysts said. In North America, Starbucks saw a 6% drop in foot traffic, and a 2% decline in same-store sales YoY, according to its July earnings call.

Reimagining Retail: Why Starbucks is struggling and how they can turn things around

Audio
Aug 21, 2024

On today's podcast episode, we discuss what Chipotle has that Starbucks is trying to gain, how Starbucks can turn the ship around, and what its struggles tell us about the greater retail world. Listen to the conversation with our analyst Sara Lebow as she hosts analyst Sky Canaves and vice president of content Suzy Davidkhanian.

Around the World: How sustainable are current subscription services and loyalty programs?

Audio
Jul 29, 2024

In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs?

Taco Bell and Sonic are the latest entrants in the fast-food value meal wars

Taco Bell and Sonic are the latest entrants in the fast-food value meal wars

Article
Jul 02, 2024

The nation’s largest fast- food chains race to the bottom: Taco Bell and Sonic joined Starbucks, McDonald’s, Burger King, and Wendy’s in rolling out low-cost value meals to attract cost-conscious consumers.

The Daily: More very specific 2024 predictions (part 2)—Measuring retail media, Starbucks drones, and publishers and AI

Audio
Jun 18, 2024

In part two of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what happens next when measuring retail media, Starbuck's drone delivery pilot, and how the publisher/AI relationship will play out. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.

Reimagining Retail: Why restaurants face another year of uncertainty and the loyalty programs keeping some ahead of the pack

Audio
May 08, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why the restaurant industry is facing another year of uncertainty and how restaurants are boosting loyalty. Then, for "Pop-Up Rankings," we rank the top restaurant loyalty programs. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and senior director of media content Becky Schilling.

Restaurant Digitization 2024

Restaurant Digitization 2024

Report
Apr 24, 2024

Restaurants are investing in AI and unified commerce to enhance personalization and the customer experience.

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