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EMARKETER

Restaurant Digitization 2024

The Industry Looks to AI and Unified Commerce to Enhance the Customer Experience

Report by Blake Droesch  |  Apr 24, 2024
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Report
Executive Summary
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Table of Contents
Executive Summary
The restaurant industry faces another year of uncertainty
Despite years of investments, utilizing data remains a challenge for the industry
Unified commerce and AI are among the most prominent trends in restaurant digitization
These back-end technology investments can create better experiences for customers, both in-store and online
Sources
Media Gallery
About This Report
Restaurants are investing in AI and unified commerce to enhance personalization and the customer experience.
Topics
Restaurants & Dining
United States
Table of Contents
Executive Summary
The restaurant industry faces another year of uncertainty
Despite years of investments, utilizing data remains a challenge for the industry
Unified commerce and AI are among the most prominent trends in restaurant digitization
These back-end technology investments can create better experiences for customers, both in-store and online
Sources
Media Gallery

Facing another year of uncertainty, restaurants are looking for new ways to gain a competitive edge. Many are investing in digital tools in hopes of wooing customers with personalized experiences.

Key Question: How are restaurants investing in technology to improve the customer experience?

One-Third of US Restaurants Plan to Begin Using AI for Personalized Guest Marketing in 2024
E-Mail ChartDownload

Key Stat: Thirty-three percent of US restaurants plan to begin using AI for personalized guest marketing in 2024.

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. The restaurant industry faces another year of uncertainty
  3. Despite years of investments, utilizing data remains a challenge for the industry
  1. Unified commerce and AI are among the most prominent trends in restaurant digitization
  2. These back-end technology investments can create better experiences for customers, both in-store and online
  3. Sources
  1. Media Gallery

Charts in This Report

One-Third of US Restaurants Plan to Begin Using AI for Personalized Guest Marketing in 2024The Cost of Eating Out Continues to Rise Faster Than the Cost of Food at Home
Lack of Ready Insights to Improve the Customer Experience Is a Leading Issue With Restaurants' Technology and Automation Tools65% of QSRs Have Shifted—or Plan to Shift—to a Unified Point-of-Sale Platform
Over a Third of Customers Expect Personalized Features When Ordering From Restaurant Kiosks

authors

Blake Droesch

Contributors

Suzy Davidkhanian
VP, Content
Carina Perkins
Senior Analyst
Amy Rotondo
Director, US Research
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