Over 500 million people in Europe will use social networks monthly in 2022—with more than half hailing from Central and Eastern Europe. Facebook will remain the largest platform, but its lead is shrinking as Instagram and TikTok expand.

TikTok is now the third-largest worldwide social network, according to our inaugural forecast. It will have 60% more users than Snapchat and twice as many as Twitter this year.

Nearly 400 million people in Latin America will use social networks in 2022. Facebook remains the region's biggest platform, but it will experience its slowest user growth on record this year as TikTok and Instagram make gains.

TikTok is the fastest-growing social platform amid slow overall social network user gains in the UK. Facebook remains the dominant force, but as its user base ages, its grip will begin to slip.

TikTok is now the third largest social network in the US, ahead of Snapchat and Pinterest. Facebook won’t be able to stop the teen exodus, Instagram’s user base is growing older, and Twitter will start losing users.

Video is a growing part of advertising on social media. Here’s how advertisers are using video ads on social platforms to drive ad performance throughout the funnel.

TikTok's success has renewed social platforms' interest in algorithms: Instagram, Snap, YouTube, and Twitter have all begun implementing algorithmically-recommended content over the past year.

Our exclusive primary research survey reveals which platforms US social media users feel most comfortable buying on, and why trust is essential for the future growth of social commerce.

Instagram’s new safety controls for teens could hurt attempts to attract them: The features are intended to halt harmful content, but teens were already losing interest in the platform, and additional limits could be counterproductive.

It’s still early days, but augmented reality is showing real potential for social commerce. Brands can use the technology to improve the experience and help customers make more informed purchase decisions.

Marketers are taking data collection into their own hands: Recent privacy changes have led brands to use incentives like sweepstakes and discounts to gain consumer info instead of relying on Big Tech companies.

UK regulators prune Meta’s walled garden: Meta has been ordered to sell Giphy, and new ownership could bring back the GIF database’s popular ad program, without the antitrust concerns.

Every national market in the world will finish this year with more ad spending than in 2020. In most categories, worldwide growth records will be shattered. But 2021 was a very unusual year, following a very unusual 2020.

The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.

Gen Zers make heavy use of many social networks to create connections, consume multimedia, play games, and share content.

TikTok will surpass 1.5 billion users in 2022: Despite challenges, TikTok has proven resilient and will likely command marketers’ attention and ad spend.

Meta, the company formerly known as Facebook, owns the top four mobile apps worldwide, with WhatsApp, Facebook Messenger, Facebook, and Instagram seeing the most cumulative downloads between Q1 2014 and Q3 2021.

On today's episode, we discuss the most interesting takeaways from Snapchat's Q3 earnings, how Apple's iOS changes are affecting Snapchat, and where the social media company will be by the end of the year. We then talk about where people prefer to follow their favorite brands and how concerned Instagram is about losing young people. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

Snap misses Q3 revenue goal by $3 million, citing iOS privacy changes: The platform’s bottom line was affected by supply chain issues and changes to app tracking via Apple, foreshadowing a rough quarter for other social platforms.