US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come.

This year, TikTok users in the UK will grow by 12.6% for a total of 17.5 million. TikTok, which overtook Twitter users last year, will surpass Snapchat users by year-end and continue its upward climb.

On today's episode, we discuss whether Snapchat is consistently growing or coasting. "In Other News," we talk about what Snapchat's involvement in the metaverse might look like and why BeReal may be Gen Z's new favorite social media app. Tune in to the discussion with our Briefing director Jeremy Goldman.

Brands and retailers prioritize sustainability for Earth Day, but actions speak louder than words: Amazon, Apple, and Coca-Cola are some of the brands touting their green initiatives this April amid growing consumer concern over the environment.

Once the domain of gamers and young social media users, AR and VR are entering the mainstream. This year, more than a quarter of the US population will use AR and nearly a fifth will use VR. As device-makers improve VR headsets and AR spreads to new use cases, the number of AR and VR users will continue to grow over the next four years, with AR outpacing VR.

TikTok’s hold on the social media industry is impossible to ignore: The video app and other visually oriented platforms thrive with key demographics.

Retailers have long had an eye on augmented reality (AR), but it still has unrealized potential for shopping purposes.

The “TikTok effect” on influencer marketing is palpable, but Instagram and YouTube are still highly relevant venues for creator video.

The metaverse may be far away, but video is here and now on social media—and consumer usage patterns are changing fast.

TikTok and Instagram were once again the top US social networking apps of 2021, downloaded 94.0 million and 64.0 million times that year, respectively. Snapchat took third place with a 10% jump in downloads, leapfrogging Facebook, whose downloads fell by 11%.

Facebook Reels’ global rollout comes with fresh ad formats: The new banner and sticker ads both attract creators to the platform and offer marketers performance ad options for short-form video.

On today's episode, we discuss the main takeaways from Snapchat and Twitter's Q4 performance. Then for "In Other News," we talk about why social platforms are pivoting toward more professionally created content and the significance of Snapchat testing mid-roll ads within Stories. Tune in to the discussion with our analyst Jasmine Enberg.

Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.

TikTok was the No. 1 mobile app in the US last year, with 94.0 million downloads, a 6% increase over 2020. Runners-up Instagram and Snapchat reached 64.0 million downloads and 56.0 million downloads, respectively, meaning the three most downloaded apps in the US were all photo- and video-sharing platforms.

AR, VR, and video games present opportunities that marketers can tap into right now.

TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app. Twitter ranks second, with a daily average of 35 minutes, while third-place Facebook will see 31 minutes per day from the average adult user.

Snapchat’s user base in the region grew almost 70% in 2021, to 107 million, compared with just 3.4% in North America.

US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay. Nearly two-thirds of US influencer marketers plan to use the video sharing app in 2022.

Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves.

The number of social network users in Canada continues to climb, as a wider variety of platforms become available that can satisfy user appetites for information, entertainment, and personal expression.