eMarketer digs into the latest data on usage and advertising, three months after the Cambridge Analytica revelations.

Younger baby boomers are not a digitally clueless bunch, but a marketer cannot assume that they are as digitally active (and as mobile in their usage) as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.

All the social stats you need to know for 2018 and beyond. Bookmark this StatPack page to keep these key estimates handy throughout the year.

The share of consumers using mobile devices for retail purchases is lower in France and Germany than in several other nations in Western Europe. Yet together, the two countries will account for over $45 billion in mobile sales in 2018.

With Facebook and Twitter at the center of national conversations about political ad transparency and fake news, the year ahead will be anything but dull for social media companies.