eMarketer principal analyst Nicole Perrin and vice president of content studio Paul Verna face off on the topic of social media and how much it is to blame for our increasingly divided society. Then junior analyst Blake Droesch discusses social video content, how to reach young people in the morning and a new partnership between Verizon and Snapchat.

In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.

Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.

eMarketer global director of public relations Douglas Clark examines our usage figures for mobile messaging app Line and its prevalence in Asia-Pacific.

Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.

Following a redesign in early 2018 that prompted some US users to leave the platform and stifled growth elsewhere, Snapchat is making a comeback. New features and a rebuilt Android platform are giving the social network new momentum. In its latest forecast on worldwide social network users, eMarketer has upgraded its estimates for Snapchat users for 2019 through 2023.

eMarketer senior forecasting analyst Oscar Orozco breaks down our latest ad spend projections for Snapchat and how the platform rebounded from a weak 2018.

Mobile video viewing habits are evolving, and along with that comes a variety of opportunities for creators and publishers to monetize their content—and, in turn, for marketers and advertisers to reach audiences.

We look at how digital tools like smartphones and social media fit into (or distort) the lives of teens, who are the core of Gen Z.

eMarketer junior forecasting analyst Nazmul Islam discusses the impact of stories on our ad revenue estimates for Snapchat and Instagram.

This is the first installment in an ongoing series of monthly updates on the major social media platforms. The goal of each update is to provide a summary of key developments and what they mean for marketers.

Last month, Facebook CEO Mark Zuckerberg sat through a congressional hearing over the company’s Libra cryptocurrency efforts, Instagram launched a standalone messaging app for users, and Twitter banned political advertising on its platform—and that was just a tiny portion of what made the news.

TikTok, the Chinese short-video app, is taking off in the US, India and elsewhere. It offers many unique marketing opportunities, such as the Hashtag Challenge, but marketers should take note of some risks.

eMarketer vice president of forecasting Monica Peart shares our social video ad spend estimatesand why Facebook remains on top.

Creators are all over the news, but are they different from influencers? While it’s easy to say yes, it’s hard to say why. For our latest report, “Video Ads in Social Media 2019,” we explored how the two are differentiated.

eMarketer junior analyst Blake Droesch explains Facebook’s mass app removal, new ad initiatives and hiding likes. He also discusses Twitter’s controversial “hide replies” feature, Snapchat increasing the length of video ads and more.

More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.

eMarketer vice president of forecasting Monica Peart compares our time spent outlook for mobile messaging apps, like WhatsApp, with social network apps.

Digital and mobile video viewership, adoption of subscription over-the-top (OTT) services and video ad spending are on the rise throughout the world as audiences, programmers and advertisers continue to shift focus from traditional to digital platforms.

Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.