TikTok. BeReal. Gen Z. Authenticity. That might seem like a grab bag of buzzwords, but it’s the marketing strategy behind clothing retail American Eagle Outfitters.

Kroger Precision Marketing has added Snapchat to its retail media offerings, enabling advertisers to use Kroger’s first-party data to target consumers with Snap or Story ad campaigns.

Snapchat aims for millennials but hits Gen Z (again): We think the social media platform’s new fitness-focused augmented reality feature will be more appealing to Gen Z than its target audience.

Twitter and TikTok regulatory losses would be Meta’s gain: Musk’s Twitter acquisition has attracted federal scrutiny and TikTok could get banned. There might be hope for Facebook and Snapchat after all.

There’s still a large percentage of social media users who don’t buy via social. Understanding what makes current social buyers buy can help brands and platforms increase sales and potentially grow their customer bases.

Another brutal quarter for Snapchat: The company’s repeated failure to garner ad interest has left it in a bleak position with an uncertain future.

BeReal is the newest kid on the social media block. The app has already captured the attention of Gen Z, and its growing popularity has sparked copycat features from Snapchat, Instagram and, yes, even TikTok. But do brands of all stripes need to embrace BeReal—or is it not ready for primetime just yet

In this report, we look at the most important updates for social platforms in Q3 and how those changes will affect marketers. For the first time, we’re including updates for YouTube as well.

By 2025, nearly 60% of the US population and almost all social and communication apps users will be frequent augmented reality (AR) users, but brands are only just starting to recognize AR’s benefits.

Major streaming services like Netflix and Disney+ dive into advertising while more viewers cut the pay TV cord.

Digital trust is the confidence people have that a platform will protect their information and provide a safe environment for them to create and engage with content. Our sixth annual benchmark survey of US social media users reveals that trust in social media platforms has declined substantially this year in key areas including privacy, safety, and ad relevance.

User trust in the major social platforms is down this year, according to our sixth annual benchmark survey, especially in the areas of privacy, safety, and ad relevance. Trust affects ad engagement, and in a year when ad revenue growth is slowing for many platforms, it’s imperative that they stem the declines.

Pinterest’s new “Don’t Don’t Yourself” ad campaign highlights the platform as a site for genuineness and creativity, while hinting at the darker sides of other social media networks.

Meta seeks secrets: The social media behemoth is asking rivals for confidential information in its lawsuit to prove it isn’t a monopoly. The strategy could backfire, leading to more lawsuits or intensifying regulation.

On today's episode, we discuss where the travel industry's recovery is at, whether the rebound will stretch past the summer, and the lasting changes to the ways folks travel for business. "In Other News," we talk about what to make of Snapchat's new plan for growth and how Apple wants to expand its digital advertising business. Tune in to the discussion with our director of Briefings Jeremy Goldman.

Reports that Instagram, Facebook, and TikTok are abandoning some of their shopping features are not a reflection of the platforms’ overall commerce ambitions. But as social commerce buyer growth slows, brands should focus more on reengaging existing customers and less on direct buying capabilities like native checkout.

Leaked memo gives insight into Snap’s future: Older users, enterprise AR, and Snapchat+ growth are all part of the puzzle.

TikTok commands attention in the UK market: Though it doesn’t make the top 10 among mobile apps in terms of consumer reach, the app leads in time spent per user.

On today's episode, we discuss the significance of Amazon securing the rights to NFL Thursday Night Football, how the broadcast could look different, and what other tech players might secure sports rights in the future. "In Other News," we talk about whether video streaming platforms looking too similar is a problem and what to make of two Snapchat ad execs going to Netflix. Tune in to the discussion with our analysts Andrew Lipsman and Paul Verna.

Google and Meta have maintained a steady lead in digital ad revenues worldwide, ahead of the likes of Amazon, Twitter, and Snapchat. But that's not without their own growing pains. Both Meta and Google saw revenues dip by several billion dollars in Q1 of this year. Still, the companies are tens of billions of dollars ahead of triopoly competitor, Amazon, in digital ad revenues.