Retail & ecommerce briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail & ecommerce briefing

Online shopping habits shifted after the US closed the de minimis loophole

Article
Jan 06, 2026

Phasing out the de minimis exemption has transformed the US ecommerce landscape, but an adverse Supreme Court decision could upend the policy’s legal footing.

Starbucks has a starring role in ‘Beast Games’ season 2

Starbucks has a starring role in ‘Beast Games’ season 2

Article
Jan 06, 2026

Starbucks is sponsoring the second season of Amazon Prime’s reality competition “Beast Games: Strong vs. Smart” to try to reignite brand buzz.

Chick-fil-A goes big on nostalgia and LTOs to sidestep fast food value wars

Chick-fil-A goes big on nostalgia and LTOs to sidestep fast food value wars

Article
Jan 05, 2026

Chick-fil-A launches biggest-ever campaign amid QSR headwinds: The chicken chain is celebrating its 80th birthday with LTOs, merch, and a healthy dose of nostalgia.

Saks Global races to secure $1 billion loan as bankruptcy looms

Article
Jan 05, 2026

Saks Global's high-risk bet on Neiman Marcus has backfired, saddling it with considerable debt, limiting its ability to compete and sending it spiraling toward bankruptcy.

Tariff reprieves, lululemon proxy fight: What you may have missed

Article
Jan 05, 2026

News about delayed tariffs, activist pressure on retailers, and a failed JC Penney deal closed out 2025.

Travel trends to watch in 2026

Travel trends to watch in 2026

Article
Jan 05, 2026

Many of the trends that dictated travel spending in 2025 will remain in play in 2026, including market bifurcation, AI influence, and anti-US sentiment.

4 questions that will shape the retail industry in 2026

4 questions that will shape the retail industry in 2026

Article
Jan 02, 2026

Inflation, layoffs, and uncertain tariffs may dampen demand even as AI raises hope for new sales channels.

BNPL heads into 2026 with strong momentum

BNPL heads into 2026 with strong momentum

Article
Jan 02, 2026

BNPL is cementing itself as a go-to tool for shoppers looking to stretch their dollars.

Apparel retailers double down on private labels

Article
Dec 30, 2025

Apparel sellers are scaling private labels to attract price-savvy shoppers and stay nimble on trends.

Industry KPIs: Travel search focused on larger platforms as 2025 season heated up

Industry KPIs: Travel search focused on larger platforms as 2025 season heated up

Article
Dec 30, 2025

Big websites like Hotels.com, Tripadvisor, and Expedia appeared most often in Q2 2025 travel searches, showing the influence of scale.

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Walmart’s ambition to be a tech-first retailer shapes growth strategy

Article
Dec 30, 2025

Walmart's leadership change is unlikely to change the retailer’s strategy in 2026 as it makes gains in technology, ecommerce, and advertising.

The common thread across 2025 has been uncertainty. That’s unlikely to change in the year ahead.

Article
Dec 29, 2025

From tariffs to AI layoffs, retailers and consumers are flying blind and forced to adapt on the fly.

Amazon’s steady growth continues, but AI agents pose a real threat

Article
Dec 26, 2025

Amazon’s grip on ecommerce stays firm—for now—as Prime-led growth holds steady, yet AI agents could eventually challenge its ecommerce and retail media supremacy.

TikTok Shop is becoming a major US ecommerce player

Article
Dec 26, 2025

TikTok Shop will surpass Target in US ecommerce in 2026, thanks to the platform’s growing influence over product discovery and shopping trends.

What advertisers and retailers need to know about retail media heading into 2026

What advertisers and retailers need to know about retail media heading into 2026

Article
Dec 26, 2025

RMNs face a tougher sell in 2026, as smaller players must lean on category expertise, customer data, and their store footprints to counter Amazon's and Walmart's dominance.

Holiday spending outpaced our expectations

Holiday spending outpaced our expectations

Article
Dec 23, 2025

Shoppers spent more online and in stores, but rising debt and weak confidence hint at strain.

Package theft takes a toll on ecommerce

Article
Dec 23, 2025

Brands that offer real-time updates and hassle-free refunds can turn theft frustrations into loyalty wins.

Retailers talk big on genAI, but most are still testing the waters

Retailers talk big on genAI, but most are still testing the waters

Article
Dec 22, 2025

Most retailers are still in the early stages of genAI adoption; while results are limited thus far, companies are bullish about opportunities for efficiency gains and improved CX.

Temu and Shein scramble for growth as trade barriers tighten

Article
Dec 22, 2025

Temu and Shein face a highly uncertain future, with both at the mercy of global trade policies amid growing tensions over ultra-cheap Chinese exports.

Value perceptions shaped where and how consumers dined in 2025

Value perceptions shaped where and how consumers dined in 2025

Article
Dec 22, 2025

Consumers traded down or tapped out throughout 2025, making value deals essential for restaurant survival.

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