Meta freezes hiring and reduces metaverse investment: Months after an audacious pivot into its VR future, Meta is contending with declining ad sales growth. Will the future wait for Meta to sort itself out?

Two years in, Meta’s latest ecommerce effort fails to resonate: Ecommerce could soften the blow to its ad business, but it’s struggling to catch on.

AppTrackingTransparency isn’t the death knell some feared: Just under half of all users have consented to tracking, far above initial estimates.

Nearly two-thirds of US consumers would give away their email address for a $20 coupon or discount code. Some 31% would provide their full name, and 23% would enter their phone number. That said, 27% wouldn’t be tempted to hand over any of that data or their home address.

Consumers are growing frustrated with ineffective digital ads: A new survey shows that the ad industry’s lack of a proper targeting solution is alienating consumers.

Twitter’s time as a public company is coming to an end: With the platform set to release quarterly earnings this week, the time was nigh to announce its sale to Elon Musk.

The advertising industry has yet to crack the code on cross-screen, cross-platform video measurement. This year, buyers will experiment with new and improved measurement solutions and a multicurrency upfront.

As the ad industry grapples with privacy changes, much is at stake: US programmatic display advertising will top $123 billion this year and approach $142 billion in 2023.

Nearly 75% of executives say that since the start of the pandemic, they’re having a harder time establishing and maintaining customer trust. With the right knowledge, companies can effectively navigate today’s trust landscape.

The rollout of AppTrackingTransparency (ATT) in iOS 14.5 effectively deprecated the primary way publishers and advertisers track users on iOS and changed how the mobile ad industry approaches monetization and measurement.

Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.

As retail’s digital dominance grows, Google successfully captures retail ad dollars: Its investments in social commerce on YouTube and improvements to Google Shopping appear to have paid off.

Video is a growing part of advertising on social media. Here’s how advertisers are using video ads on social platforms to drive ad performance throughout the funnel.

On today's episode, we discuss why many companies are now scrambling to appoint a chief customer officer, what makes for a good one, and what might trip them up. We then talk about what it means to be authentically diverse and how recent (and potential) privacy moves have prompted companies to amass customer data. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Dave Frankland.

With a customer-centric, privacy-first strategy, marketers can meet compliance requirements. Find out how to deliver a new and engaging user experience, build trust with customers through transparency, and more

Today, marketers have to juggle third-party cookie loss and new data privacy legislation, impacting their ability to identify customers and create a strong data foundation

European advertisers may face the brunt of the GDPR soon: With the IAB Europe's consent framework likely to be found in breach of the privacy regulations, marketers will need to scramble for alternatives.

How badly industry players were hurt by Apple’s privacy changes in Q3: Peloton was hit hard, while Criteo and Airbnb went unscathed.

Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

It’s reportedly on a health tech hiring spree amid data practice controversies—but we think Big Tech’s difficulty in disrupting healthcare and waning consumer trust could hamper its healthcare impact.