Privacy Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Privacy

Ring’s new data request policy adds needed transparency but larger questions over police partnership loom large

Article
Jun 04, 2021

The company will require law enforcement agencies to publicly post their data requests on Ring’s Neighbors app for users to see. While the move adds transparency, it’s unlikely to resolve the core concerns around Ring’s police partnerships.

Amazon’s Sidewalk network shares home Wi-Fi with strangers, triggers privacy concerns

Article
Jun 01, 2021

Amazon has enrolled millions of devices without user consent, potentially exposing private Wi-Fi networks and user data, and using customers bandwidth to connect.

The real value of privacy, Google's first brick-and-mortar store, and kids shopping online

The real value of privacy, Google's first brick-and-mortar store, and kids shopping online

Audio
May 27, 2021

On today's episode, we discuss whether a federal privacy law is still expected this year, some case studies of how companies are building trust in emerging technologies through privacy, and some best practices on how to differentiate on privacy. We then talk about major retailers' Q1 earnings, why Google is opening a brick-and-mortar store, and whether kids being able to shop online by themselves will catch on. Tune in to the discussion with Insider Intelligence senior analyst Sara M. Watson and analyst Daniel Keyes.

The Banking Digital Trust Report 2021

The Banking Digital Trust Report 2021

Report
May 20, 2021

Digital trust—the confidence that bank customers have in their providers’ digital channels—is a precious commodity for banks. As competitive and cybersecurity threats abound, trust will be their advantage to lose.

Nearly 1 in 3 US smartphone users would rather apps track them than charge them

Nearly 1 in 3 US smartphone users would rather apps track them than charge them

Article
Apr 23, 2021

Should free apps cost users their privacy?

AppTrackingTransparency opt in could be much higher than expected

Article
Apr 09, 2021

IDFA isn’t dead yet: New AppsFlyer data suggests that tracking opt-in rates could be much higher than the industry’s expectations, a spot of optimism that could make it worthwhile to keep collecting Apple’s Identifier for Advertisers (IDFA).

When is the right time for post-pandemic ads?

When is the right time for post-pandemic ads?

Audio
Apr 08, 2021

On today's episode, we discuss when the right time is for post-pandemic ads, what should be considered when making that decision, and who's doing a good job so far. We then talk about how to handle the privacy paradox, the relevance of "digital campfires," and what customers really want online. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.

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Unified ID 2.0 enters beta this week, a chance for advertisers to see the identifier in action

Unified ID 2.0 enters beta this week, a chance for advertisers to see the identifier in action

Article
Mar 15, 2021

UID 2.0 enters beta: After months of building traction in the digital media industry, the third-party cookie alternative begins beta testing this week.

Facebook, yet again, considers the pivot to privacy

Facebook, yet again, considers the pivot to privacy

Article
Jan 25, 2021

Facebook Reality Labs VP suggests privacy matters more than the product experience. Even as Facebook struggles to make the pivot, privacy might finally become a competitive advantage.

Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand

Audio
Jan 11, 2021

eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses some big questions heading into 2021: What kind of traditional media rebound do we expect, will there be a tidal wave of pent-up demand, and how has the customer journey changed forever? She then talks about the implications of IAC spinning off Vimeo, whether we have already given up on privacy, and Amazon Marketing Cloud (AMC) opening a public beta.

Omnichannel Marketing and Privacy in 2021 | Sponsored Content | Tech-Talk Webinar | On-Demand

Video
Jan 05, 2021

eMarketer on pleased to moderate a Tech-Talk Webinar featuring Infutor's chief information security officer, Len Lombardo, and Ken Dreifach, an ad tech and e-commerce lawyer at ZwillGen. They discussed how brands, martech providers, publishers, and advertisers can navigate the evolving omnichannel marketing and privacy landscape, including the legal considerations.

10 Key Digital Trends for 2021

10 Key Digital Trends for 2021

Report
Dec 09, 2020

In this year’s “Key Digital Trends” report, we examine changes coming to the digital media and technology landscape in 2021—including legislation, privacy, entertainment, social media, and more—and why they matter to marketers.

Powerful data and analysis on nearly every digital topic.

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