Privacy Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Privacy

Snap’s Q3 earnings fell short of goals due to changes to iOS app tracking

Article
Oct 25, 2021

Snap misses Q3 revenue goal by $3 million, citing iOS privacy changes: The platform’s bottom line was affected by supply chain issues and changes to app tracking via Apple, foreshadowing a rough quarter for other social platforms.

Ring risks burning months of public trust-building with home surveillance drone

Article
Sep 30, 2021

Amazon could take steps backw with security drones and robots: The release of a controversial new in-home Ring drone could negate months of efforts by the company to soften its image and improve privacy practices.

Has Big Tech learned its smart glasses lesson since Google Glass?

Article
Sep 17, 2021

Nearly 10 years after the failed Google Glass launch, Facebook and other device makers are trying, once again, to make smart glasses mainstream.

UN AI moratorium request mirrors growing global unease over the technology

UN AI moratorium request mirrors growing global unease over the technology

Article
Sep 16, 2021

A UN mortaroum request highlights the level of unease over certain AI tech. Doing so could threaten innovation in the US

Three questions on Facebook, Amazon, and fall’s TV season

Article
Sep 09, 2021

Read Insider Intelligence's recent stories.

Apple’s child exploitation dilemma isn’t going away anytime soon

Article
Aug 24, 2021

More than 90 groups signed a letter demanding Apple cease rollout of its CSAM scanning tool, citing the potential for misuse. The continued pressure could stand as a major inflection point in Apple’s brand history.

China’s sweeping data privacy laws will target private company misuse but leave government data abuses largely unchanged

China’s sweeping data privacy laws will target private company misuse but leave government data abuses largely unchanged

Article
Aug 19, 2021

Regulators are finalizing rules that would limit the amount of data firms collect on Chinese users and require them to obtain prior consent. Though expansive, the rules won’t apply equally to government data abuse, and could ultimately be used to bring firms more in line with long-term government tech strategies.

Apple faces privacy dilemma with new child exploitation scanner

Article
Aug 09, 2021

Apple plans to introduce software to detect child abuse content locally on an iPhone or Mac. Privacy and security advocates say the plan could tarnish Apple’s reputation as the vanguard of consumer privacy and bulwark against government anti-encryption efforts.

What we’ve learned from a year of CCPA enforcement

Article
Aug 04, 2021

A year of CCPA: California provided examples of how it's been enforcing the CCPA over the last year—but publishers and marketers might not like how strictly it's upholding the privacy standards.

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Amazon fined heavily for violating GDPR by using unconsented data for ad targeting

Article
Aug 03, 2021

Amazon fined under GDPR: The tech giant was fined €746 million for using consumer shopping data for ad targeting without consent—which doesn’t bode well for other Big Tech companies that are facing privacy-related scrutiny.

Amazon’s record EU privacy fine may be just the start

Amazon’s record EU privacy fine may be just the start

Article
Aug 02, 2021

EU privacy regulators fined Amazon a record €746 million for alleged GDPR violations. The move marks an uptick in enforcement by Europe’s privacy regulators and may force tech firms to reevaluate their GDPR compliance.

Zuckerberg thinks Facebook will be a ‘metaverse’ company within five years

Zuckerberg thinks Facebook will be a ‘metaverse’ company within five years

Article
Jul 23, 2021

Facebook’s CEO believes its hefty investment in AR and VR could make it a powerful player in the next stage of the internet. The proclamation comes amid rampant regulatory scrutiny and slowing user growth among Facebook’s core products.

Consumer Attitudes Toward Digital Advertising 2021

Consumer Attitudes Toward Digital Advertising 2021

Report
Jul 22, 2021

Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.

Federal court sends FTC’s Facebook antitrust suit back to the drawing board

Federal court sends FTC’s Facebook antitrust suit back to the drawing board

Article
Jun 30, 2021

The FTC’s lawsuit was deemed “legally insufficient” because it failed to provide concrete details on what a social media network was, or how dominant Facebook’s market share is or was in the past.

Privacy and security are top concerns for digital banking consumers

Article
Jun 22, 2021

Over the past year, US banks built up a consumer trust advantage over competitors such as neobanks and tech companies, according to our second annual “Banking Digital Trust Report.” from Insider Intelligence. The largest US banks have come to customers’ aid in a time of crisis, and customers have rewarded that flexibility with greater trust in their primary financial institutions.

Apple’s privacy restrictions in China are complicating its commitment to privacy

Apple’s privacy restrictions in China are complicating its commitment to privacy

Article
Jun 09, 2021

he US tech giant won’t offer its VPN-like feature in China despite its stated commitment to user privacy. This Janus-face approach to privacy risks creating an intractable privacy paradox in China, one of its fastest-growing markets.

The Path to Privacy in a Post-iOS 14.5 World | Sponsored Content | Tech-Talk Webinar | On-Demand

Video
Jun 06, 2021

eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Brenda Chen, director of solutions architecture, and Royal Bank of Canada (RBC) Ventures’ Michael McCue, head of performance marketing. They discussed the solutions RBC Ventures put in place prior to iOS privacy updates, the results they’re seeing, and how their strategy is now evolving.

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