Next year will be a banner year for disruption. Financial institutions that embrace industry turmoil will emerge stronger, leaner, and nimbler than before.

This fourth annual study ranks the four largest US neobanks by customers based on their support of 47 emerging mobile banking features, weighted by consumer demand for each feature.

As the data privacy landscape shifts, it’s become increasingly difficult for retailers to collect and manage customer data.

With inflation driving up operating costs and a potential recession looming, marketing is getting deprioritized. Our current outlook: Ad spending won’t bottom out

We lowered our expectations for digital ad spending next year amid ongoing data privacy challenges, post-pandemic normalization in investment, and overall market instability.

Apple’s AppTrackingTransparency, Google’s cookie deprecation, and the impending threat of regulation are challenging data collection. Trust in social platforms is declining. As consumers shy from sharing information, marketers need to meet customers where they’re comfortable. That means finding creative solutions and investing in trusted platforms.

This sixth annual study ranks mobile app capabilities across 20 US financial institutions on 42 emerging features, weighted by consumer demand.

How much information is Google collecting on users? It seems even company employees don’t know, according to court documents unveiled via a class-action privacy suit.

This third annual study ranks the four largest UK neobanks by customers based on their support of 49 emerging mobile banking features, weighted by consumer demand for each feature.

This fourth annual study ranks 10 UK banks and building societies based on their support of 42 emerging mobile banking features, weighted by consumer demand.

On today's episode, we discuss the addressable opportunity in the US, how big the connected TV market is, and how measurement, privacy, and fragmentation are disrupting progress in advanced TV. "In Other News," we talk about how TikTok is trying to usher in an age of machine learning advertising and how Google is trying to put Chrome users in control of their ad experience. Tune in to the discussion with our analyst Evelyn Mitchell.

Apple is demanding 30% of promoted post transactions: The App Store now says promoted posts should be treated as in-app purchases in a not-so-subtle attack against Meta.

Roe's reversal has had a huge impact on the ad world: The Supreme Court’s decision has eroded trust in brands and kickstarted regulator crackdowns on advertising.

Retail media is going to be digital advertising’s “third big wave,” following search and social as “must-haves” for marketers. But some marketers are struggling with how to implement and optimize, shared Nikhil Lai, senior analyst at Forrester, during an Advertising Week session on Tuesday.

Among US teens and adults, 15% had a social media account hacked in the past year as of Q1 2022. In the same time frame, 13% had a credit card hacked and 10% fell for an online scam.

Today’s privacy-focused ecosystem has fundamentally altered how marketing performance is measured. Ever resilient, most marketers are turning to technology like AI to ensure they can still measure performance and provide personalized experiences, recent Salesforce research has found.

Just 18% of US social media users are confident that Facebook protects their privacy and data, down from 27% last year. Confidence is particularly low among the oldest and youngest users surveyed, at 10% within the baby boomer generation and 18% within Gen Z.

B2B martech spending will continue to grow—largely due to the pandemic. Martech will remain a key investment for B2B marketers, as they rely on it to engage with audiences and drive revenues.

Our inaugural study evaluates 49 BNPL features based on customer demand, according to results of a survey of US BNPL users.

Beginning January 1, 2023, the California Privacy Rights Act (CPRA) will take effect, though enforcement won’t begin until July.