Tying multiple online, offline, and device IDs to a single person was always complex and costly, even when third-party cookies and mobile identifiers were commonly accepted tools. As legacy identifiers continue to erode, the costs to target and track users’ digital activity have only risen.

US spending on identity solutions and services will increase by 13.0% YoY to reach $10.4 billion this year, per the Winterberry Group.

This third annual study ranks the seven largest Canadian banks (by domestic asset size) based on their support for 42 emerging mobile banking features, weighted by consumer demand for each feature.

We break down consumer demand for emerging mobile banking features and bank performance by category to identify the most important tools Canadian banks should prioritize.

Because data clean room technology is so new, it involves a lot of trial and error for marketers to get their strategy right. However, there are ways that brands can set themselves up for success, including creating a strategy that can be used across multiple clean rooms, having an identity solution in place, and working toward a holistic customer view.

Fifty-six percent of marketers in North America said that in-depth analytics drives their data clean room strategies, according to the CMO Council. Other leading drivers included the ability to measure campaign results (54%) and ease of data integration (52%).

The race is on for marketers to bolster their first-party data strategies. But navigating the collection, organization, and activation of that data can be tricky. Here are four tips from experts to help you get started, including creating a “primary source of truth” and keeping your tech stack up to date.

Ad spending is increasing across all transaction types, but growth rates are higher for programmatic direct and private marketplaces (PMPs).

A new report from demand-side platform RTB House suggests FLEDGE, Google’s privacy-preserving retargeting solution, is gaining traction. But it may not be happening fast enough to keep the industry afloat when third-party cookies are deprecated in Chrome in 2024.

B2B marketing leaders have lost their focus on the benefits of email marketing. Email is a key distribution channel, and investments will allow relevant messages with high engagement rates and ROI to be delivered efficiently and effectively.

Across generations, the majority of US adults are concerned about the privacy of their health data within smartphone apps, according to Morning Consult. While the percentage of those with concerns has declined for all except Gen Z since 2021, older adults are still more likely to have this worry.

Meta’s vow of efficiency marks renewed optimism: Meta shares rally after analysts upgrade stock due to Meta’s new, leaner direction. Meanwhile, the company continues to spend billions on an unrealized metaverse pivot.

TikTok is competing with just about everyone, according to our analyst Jasmine Enberg. Its lower costs per thousand are helping it pull ad share away from platforms like Meta, while its appeal to Gen Z consumers is pulling search dollars away from Google and Amazon. But it can play nice too, a strategy the platform has had to adopt in Washington to avoid a total US ban.

There’s a lot of noise surrounding customer data platforms (CDPs). Yet even with all the buzz, more than one-third of brands with a deployed CDP say they deliver little to no value. Atlassian shared what it learned while improving campaign awareness and strengthening customer acquisition, loyalty, and advocacy.

Facing signal loss and challenging macroeconomic conditions, advertisers are pumping the brakes on social network ad spending. But social video is shining through the gloom.

B2B marketers will increase spending on third-party data through 2024, but at a much slower pace than during the pandemic due to privacy regulations and economic conditions.

After postponing it a couple of times, Google has confirmed it will deprecate Chrome cookies once and for all in 2024. Are you ready? Here’s what you need to know to navigate this new world, including how to talk to internal and external partners, a rundown on identity solutions, and why you need to start now.

From streaming to ad measurement and privacy, 2023 will be a year of transformation. Here are four changes we expect in the new year.

By 2026, almost half of US household will use smart home devices. Most

Telehealth apps are violating consumer trust: We unpack data from STAT’s recent report on direct-to-consumer telehealth companies’ shady data-sharing practices that could eroder consumers’ trust in digital health.